Are you planning to start a nail business in 2025? Then, you’re in the right place.
You love keeping your nails stylish and neat. Now you want to turn that passion into a business. But starting a nail business takes more than just skill. You need to choose the right setup, get the proper licenses, and attract customers.
The good news is, we’ve broken the whole process into simple and clear steps so you can get started with confidence.
In this blog, you’ll know exactly what you need and how to take action to build a nail business that stands out and grows. Let’s get you started on the path to success!
Is Starting a Nail Business Profitable in 2025?
When thinking about starting a nail business in 2025, the big question is: can it really make money?
The answer is yes, but only if you understand the market and manage your costs well.
First, demand for nail services is solid and growing. It’s forecasted that by 2030, the nail business market will hit US$15.26bn with a CAGR rate of 3.28%.
More people want regular nail care, creative nail art, and quality treatments. That means a steady stream of customers if you offer what they want.

Revenue depends on your location, services, and pricing. Busy areas with high foot traffic tend to bring more clients. Offering popular services like gel nails, acrylics, and nail art lets you charge more. On average, a well-run salon can earn a good monthly income.
Costs like rent, supplies, and wages can add up fast. Keeping these under control is key. For example, buying supplies smartly and scheduling staff efficiently helps protect your profit margins.
Competition is real but manageable. Standing out with great service, hygiene, and a welcoming vibe will attract repeat clients. Building strong relationships keeps people coming back and referring friends.
So, yeah, starting a nail business is profitable only if you know your business perfectly.
What You Need to Start a Nail Business
Before you jump in, there are a few essentials you need to get started. Check this list that we have prepared for you:
- Basic Nail Care and Art Skills
- Certification or Training
- Business License and Permits
- Business Name and Legal Structure
- Startup Budget and Financial Plan
- Equipment and Nail Supplies
- Location or Setup
- Hygiene and Safety Essentials
Let’s describe these points for you!
I. Basic Nail Care and Art Skills
Having strong nail care and art skills is the foundation of any nail business. You need to know how to properly trim, shape, and polish nails. Nail art skills help you offer trendy designs that attract more clients. These skills build trust and keep customers coming back for your quality work.
II. Certification or Training
Getting certified or completing professional training shows you’re serious about your craft. Many places require a license that depends on having formal education or hours logged.
Certification also builds your credibility with clients, proving you know how to work safely and deliver quality service. It’s a key step to protect yourself and your business.
III. Business License and Permits
Before opening, you need to get the right licenses and permits to operate legally. These vary by location but usually include a business license and health or salon permits.
Having these documents keeps your business compliant with local laws and helps avoid fines or closures. Getting them early makes your launch smoother.
IV. Business Name and Legal Structure
Choosing a business name that stands out is important. It helps people remember you and builds your brand.
At the same time, deciding on the legal structure, like sole proprietorship, LLC, or partnership, affects your taxes, liability, and how you run the business. Picking the right setup protects you and sets clear rules from the start.
V. Startup Budget and Financial Plan
Having a clear budget helps you know how much money you need to start and keep the business running. It covers costs like equipment, rent, supplies, marketing, and staff.
A financial plan helps you track expenses and plan for growth. Without it, it’s easy to overspend or run into cash flow problems.
VI. Equipment and Nail Supplies
You’ll need quality tools like nail files, clippers, UV lamps, and polish to do the job right. Stocking up on nail supplies such as gels, acrylics, and lotions is key to offering a full range of services. Good equipment and products help you work efficiently and keep clients happy.
VII. Location or Setup
Picking the right location is a big deal. A spot with good foot traffic or easy parking brings more clients through the door.
If you’re working from home or going mobile, your setup needs to be comfortable, clean, and professional. A great location or workspace helps build your reputation and makes clients want to return.
VIII. Hygiene and Safety Essentials
Keeping your salon clean and following safety rules is non-negotiable. Proper sanitation protects both you and your clients from infections.
Using disposable tools when needed and regularly cleaning equipment builds trust. A safe and hygienic space makes clients feel comfortable and keeps your business running smoothly.
How to Start a Nail Business in 2025

Starting your nail business in 2025 means taking clear and practical steps. We’ll guide you through the process so you can start strong and build a loyal client base fast.
- Choose Your Business Model (Salon, Home, Mobile)
- Register Your Business Officially (Name Registration, Legal Formalities Except Licenses)
- Secure Your Location or Set Up Your Workspace
- Purchase and Organize Tools and Supplies
- Build Your Service Menu and Pricing
- Create Your Brand Identity (Name, Logo, Colors)
- Launch Your Online Presence (Website, Social Media)
Now let’s get into the details!
01. Choose Your Business Model
Before anything else, you need to decide how you want to run your business day to day. Your entire setup, budget, client flow, and even your marketing depend on this choice. So take it seriously.
(i) Opening a Salon
This is the traditional route. If you’re aiming big and want to grow a team or offer a full beauty experience, a salon makes sense. But let’s be clear, it’s also the most expensive option.
You’ll need:
- A lease or property purchase
- Business furniture and full salon setup
- Utilities, insurance, and usually at least one employee
(ii) Home-Based Nail Studio
This is a great choice if you’re starting solo and want to cut costs. I’ve known many nail techs who turned a spare room into a clean, stylish space that felt like a private studio. Clients actually love the cozy vibe if it’s done right.
Just make sure:
- You check zoning rules in your area
- You have a separate entrance or clear setup (not a couch next to your TV)
- You set boundaries on work hours and visitors
(iii) Mobile Nail Business
This model is all about flexibility. You take your tools and go to your client’s homes, offices, bridal events, you name it. It’s perfect for offering VIP experiences, charging a premium, and skipping rent altogether.
But it comes with its own needs:
- Reliable transport
- Portable setup (a mobile table, light, sanitation supplies)
- Great scheduling and time management
02. Register Your Business Officially

Once you’ve chosen your business model, it’s time to make it official. Registering your business isn’t just about following the rules, it protects you legally and makes everything else easier later.
Let’s find out how you can register your business officially!
(i) Pick a Business Name
Start with a name that reflects your style and speaks to your audience. It should be:
- Easy to remember
- Not already in use locally or online
- Available as a domain and on social media
Do a quick search on Google and the U.S. Patent and Trademark Office (USPTO) to avoid legal issues down the line.
(ii) Register the Name
Depending on your state, you’ll either register the name:
- As a DBA (“Doing Business As”), if you’re operating under a different name than your legal one
- As part of forming an LLC or corporation
You can usually do this online through your state’s Secretary of State website. Filing fees range from $20 to $150, depending on the state and structure.
(iii) Choose a Legal Structure
Here are your main options:
- Sole Proprietorship – Simple and cheap, but no legal protection.
- LLC (Limited Liability Company) – Protects your personal assets and is perfect for small service-based businesses.
- Corporation – More complex, usually not necessary unless you’re planning big expansions or bringing in investors.
Most solo nail techs go with an LLC for a balance between protection and simplicity. You can form it yourself using tools like ZenBusiness or LegalZoom, or do it directly through your state’s site.
(iv) Get an EIN (Employer Identification Number)
You’ll need an EIN from the IRS if:
- You want to open a business bank account
- You plan to hire staff
- You’re not a sole proprietor
It’s free and easy to apply online at the IRS website.
03. Secure Your Location or Set Up Your Workspace
Where you work plays a big role in how your business runs and how clients feel when they visit. The goal is to create a clean, welcoming space that matches your service style, whether it’s a full salon, home studio, or mobile setup.
(i) If You’re Opening a Salon
Start by scouting local commercial spots in areas with good foot traffic. Think strip malls, plazas, or areas near gyms, grocery stores, or cafes. People often stop in for nails while running errands.
Check for:
- Lease terms and square footage
- Parking availability
- Nearby competition
- Visibility from the street
Make sure the space is zoned for personal care services. Some spots might need light renovations or plumbing upgrades for pedicure chairs or sanitation stations.
(ii) If You’re Working from Home
Set aside a dedicated room or space, not your kitchen table. It should feel like a mini salon. Clean, quiet, and organized.
Consider:
- Proper lighting (natural is best)
- Comfortable chairs (for you and your client)
- Easy-to-clean floors
- A small waiting area, if possible
You might need to check with your local zoning board or landlord (if renting) to make sure you’re allowed to operate a business from home.
(iii) If You’re Going Mobile
Your workspace becomes your setup. That means investing in portable gear and being able to work in all types of environments, clients’ homes, hotels, or event spaces.
Mobile setup must-haves:
- A foldable table
- Compact organizer for tools and polish
- Strong lighting (clip-on lamps work great)
- A good bag or case to keep things tidy and sanitary
Also, think about hygiene. You’ll need to disinfect tools between clients and carry your own towels, gloves, and liners if needed.
04. Purchase and Organize Tools and Supplies

Your tools are the heart of your nail business. If your equipment is low quality or poorly maintained, clients will notice and they won’t come back.
We don’t need the fanciest gear on day one, but we do need reliable tools that help us work clean, fast, and comfortably.
(i) Start with the Essentials
Here’s what you’ll need, no matter your setup:
Make sure everything is professional grade. Don’t buy knock-off or low-cost kits that aren’t meant for actual clients. Inconsistent performance leads to inconsistent results and bad reviews.
(ii) Sanitation Supplies
This part is non-negotiable. Even if you’re mobile or working from home, you must meet health and safety standards. Always stock:
Health inspectors don’t care how big or small your business is. You either follow the rules or you don’t.
You don’t have to buy everything at once. Start with services you’re confident in. For example, if you’re great at gel manicures, focus on that first. Then reinvest your earnings into new tools or products as demand grows.
05. Build Your Service Menu and Pricing
Your service menu is more than just a list of what you offer. It’s your business strategy in disguise. A well-thought-out menu helps you stand out, attract the right clients, and grow your income over time.
(i) Start with Core Services
Focus on the basics, you’re confident doing well:
Don’t overwhelm yourself by offering everything on day one. Start small. Build a reputation for doing a few services really well.
(ii) Offer Packages or Combos
Combo deals are a great way to increase the average sale:
- Mani + Pedi bundles
- Gel Manicure + Nail Art package
- Memberships or punch cards (buy 5, get 1 free)
These encourage clients to spend more per visit and come back more often.
(iii) Set Strategic Prices
Look at what local salons charge, then price yourself based on your skill, location, and setup.
Here’s a rough idea:
- Basic manicure: $20–$35
- Gel manicure: $35–$50
- Acrylic full set: $40–$70
- Nail art: +$5 to $20 depending on design
If you’re just starting, you can charge slightly below market rate to attract early clients, but don’t underprice. Clients associate price with quality. Cheap doesn’t always sell.
(iv) Make It Clear and Professional
Design a simple and clean menu for both online and offline. You should list:
- Each service name
- What’s included
- How long it takes
- The price
Use booking apps like Fresha, GlossGenius, or Square to let clients see your menu and book easily. It saves you time and adds professionalism.
06. Create Your Brand Identity

Your brand is more than a cute name or a pretty logo. It’s how people recognize you, trust you, and remember you.
If you want to stand out, especially in a crowded market, you need a brand that feels real and looks like you know what you’re doing.
(i) Choose a Name That Feels Right
Go with something simple, catchy, and easy to remember. Don’t overthink it. You can use:
- Your name (like “Nails by Lisa”)
- A vibe (“Gloss Lab,” “The Nail Bar”)
- A niche (“Gel Goals,” “Nude & Natural”)
Make sure the name isn’t already taken. Search Google and check domain availability (you’ll need a website later).
If you aren’t sure how to buy a perfect domain, check out our blog to buy the best domain name for your business.
(ii) Design a Professional Logo
You don’t need to spend a fortune. Use tools like Canva, Looka, or hire a freelancer on Fiverr or Upwork. Your logo should be:
- Clear and clean (no clutter)
- Easy to resize (looks good on both Instagram and your storefront)
- In line with your vibe (modern, fun, luxury, etc.)
Make a version for dark and light backgrounds. And please, no pixelated, low-res logos.
(iii) Pick Your Brand Colors and Style
Color is powerful. It sets the tone instantly. Choose 2–3 core colors that reflect your style:
- Soft neutrals = calm, minimal
- Bold pinks/purples = trendy, playful
- Black and gold = high-end, luxury
Use the same colors in your logo, Instagram feed, business cards, website—everything.
You can also choose a font or two that fits your look. Keep it consistent.
07. Launch Your Online Presence
Your online presence is your digital storefront. It’s often the first thing people see before booking an appointment. A strong presence builds trust, shows off your work, and makes it easy for clients to reach you.
(i) Create a Simple and Clean Website
You don’t need a fancy site with ten pages. Start with the basics:
Creating a website for a non-tech person is overwhelming. However, if you choose a SaaS platform like Dokan Cloud or Shopify, it becomes easier to create and launch a website.
We would like to recommend you to use the Dokan Cloud to create your website. Because it’s extremely easy to use and very reasonable for beginners.
You can just register to the platform, insert the basic information of your business, and boom, your website is ready. Yes, it’s that simple!
(ii) Show Off on Instagram
Instagram is huge for nail businesses. Most clients will check your IG before they book. So, make it count.
Stay active and engage with followers. Reply to comments and DMs. It builds trust fast.
(iii) Claim Your Google Business Profile
It’s a part of the local SEO. This is how people will find you when they search “nail salon near me.” Set it up with:
- Your business name
- Address or service area
- Hours
- Phone number
- Website/booking link
- Photos of your space and services
Encourage happy clients to leave reviews. The more 5-star reviews you have, the more new people will trust you.
Nail Business Tips for Long-Term Success

Starting is one thing. But staying booked, loved, and profitable for years? That’s where smart habits and solid systems come in. Here’s what we’ve learned from real experience:
1. Keep Improving Your Skills
Trends change fast. What’s hot this year might feel outdated next year. Set time aside every few months to:
- Learn new techniques (like structured gel, Russian manicure, etc.)
- Attend workshops or online courses
- Follow top nail techs and educators
The more versatile you are, the more types of clients you can serve.
2. Stay Consistent With Quality and Cleanliness
Clients remember how you made them feel. Was your space clean? Were their nails perfect for weeks? Did you start appointments on time?
Consistency is what keeps people coming back. Make hygiene, punctuality, and precision non-negotiables.
3. Build Real Relationships With Clients
Don’t treat clients like transactions. Learn their names. Ask about their day. Remember their favorite styles or colors.
A loyal client who feels comfortable with you is worth way more than a new one who’s just testing the waters.
4. Set Boundaries and Respect Your Time
It’s easy to overwork yourself in the beginning. But burnout will crush your passion. Set clear business hours. Don’t let clients walk all over your schedule.
You’re running a business, not a 24/7 emergency hotline.
5. Track Your Finances Like a Pro
Know your income, expenses, profits, and goals. Use apps like QuickBooks, Wave, or even a good spreadsheet. This helps you:
- Plan for slow seasons
- Set goals for monthly income
- Know when it’s time to raise prices
Money confidence = business confidence.
How to Start a Nail Salon Business – FAQs
What licenses and permits do I need to open a nail salon?
You’ll need a few things to get started legally. First, you (and anyone doing nails) need a nail technician or cosmetology license. Then comes your business license, that’s a basic requirement in most cities or counties.
Depending on where you’re setting up, you might also need zoning approval, a building permit (if you’re renovating), and an EIN if you plan to hire staff.
How much does it cost to start a nail salon?
If you’re setting up a small studio at home, you can get started with around $3,000 to $8,000. But for a full salon with chairs, signage, staff, and setup, expect $50,000 to $150,000 or more.
It all depends on the location, size, and how premium your services are. Planning your budget ahead is key, especially to avoid unexpected costs.
Can I run a nail salon from home?
Yes, you can. Many people do it, especially when starting out. But make sure it’s legal in your area. You’ll likely need a home occupation permit, and your space should follow health and safety standards.
Also check your neighborhood rules (or HOA guidelines, if you have one). Clients will be visiting your home, so parking, cleanliness, and privacy matter too.
How profitable is a nail salon business?
Nail salons can be very profitable when done right. On average, salon owners make between $40,000 and $75,000 per year. If you’re in a busy area with regular clients and great services, it can go even higher.
The key is to manage your costs, offer popular services, and keep clients coming back. A steady flow of bookings and good customer retention make all the difference.
How do I attract and retain clients for my nail salon?
Start with quality service. If your work is solid, word spreads fast. Create an Instagram or TikTok page and post photos, reels, and before-after shots. Social proof matters.
Offer simple loyalty rewards and ask happy clients to leave reviews. A small referral bonus can also bring in new faces.
Are You Ready to Launch a Nail Business?
If you’ve made it this far, you’re already more prepared than most people who jump in without a plan.
You know what skills you need. You know what tools and permits are required. You’ve got a clear roadmap to follow, from choosing your business model to setting up your space, building your brand, and going online.
Yes, there’s work ahead. But trust us, it’s worth it.
So ask yourself: Are you ready to make it happen? Because everything you need to start is right here.
Since you are planning a nail salon business, check our blog on Small Business vs Startup to know which one you are going to launch.
Want to share your feedback? Feel free to do that using the comment box below. We would appreciate it. Take care!
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