How to Start a Nail Business in 2025

Are you planning to start a nail business in 2025? Then, you’re in the right place.

You love keeping your nails stylish and neat. Now you want to turn that passion into a business. But starting a nail business takes more than just skill. You need to choose the right setup, get the proper licenses, and attract customers.

The good news is, we’ve broken the whole process into simple and clear steps so you can get started with confidence.

In this blog, you’ll know exactly what you need and how to take action to build a nail business that stands out and grows. Let’s get you started on the path to success!

Is Starting a Nail Business Profitable in 2025?

When thinking about starting a nail business in 2025, the big question is: can it really make money?

The answer is yes, but only if you understand the market and manage your costs well.

First, demand for nail services is solid and growing. It’s forecasted that by 2030, the nail business market will hit US$15.26bn with a CAGR rate of 3.28%.

More people want regular nail care, creative nail art, and quality treatments. That means a steady stream of customers if you offer what they want.

Revenue depends on your location, services, and pricing. Busy areas with high foot traffic tend to bring more clients. Offering popular services like gel nails, acrylics, and nail art lets you charge more. On average, a well-run salon can earn a good monthly income.

Costs like rent, supplies, and wages can add up fast. Keeping these under control is key. For example, buying supplies smartly and scheduling staff efficiently helps protect your profit margins.

Competition is real but manageable. Standing out with great service, hygiene, and a welcoming vibe will attract repeat clients. Building strong relationships keeps people coming back and referring friends.

So, yeah, starting a nail business is profitable only if you know your business perfectly.

What You Need to Start a Nail Business

Before you jump in, there are a few essentials you need to get started. Check this list that we have prepared for you:

• Basic Nail Care and Art Skills
• Certification or Training
• Business License and Permits
• Business Name and Legal Structure
• Startup Budget and Financial Plan
• Equipment and Nail Supplies
• Location or Setup
• Hygiene and Safety Essentials

Let’s describe these points for you!

I. Basic Nail Care and Art Skills

Having strong nail care and art skills is the foundation of any nail business. You need to know how to properly trim, shape, and polish nails. Nail art skills help you offer trendy designs that attract more clients. These skills build trust and keep customers coming back for your quality work.

II. Certification or Training

Getting certified or completing professional training shows you’re serious about your craft. Many places require a license that depends on having formal education or hours logged.

Certification also builds your credibility with clients, proving you know how to work safely and deliver quality service. It’s a key step to protect yourself and your business.

III. Business License and Permits

Before opening, you need to get the right licenses and permits to operate legally. These vary by location but usually include a business license and health or salon permits.

Having these documents keeps your business compliant with local laws and helps avoid fines or closures. Getting them early makes your launch smoother.

IV. Business Name and Legal Structure

Choosing a business name that stands out is important. It helps people remember you and builds your brand.

At the same time, deciding on the legal structure, like sole proprietorship, LLC, or partnership, affects your taxes, liability, and how you run the business. Picking the right setup protects you and sets clear rules from the start.

V. Startup Budget and Financial Plan

Having a clear budget helps you know how much money you need to start and keep the business running. It covers costs like equipment, rent, supplies, marketing, and staff.

A financial plan helps you track expenses and plan for growth. Without it, it’s easy to overspend or run into cash flow problems.

VI. Equipment and Nail Supplies

You’ll need quality tools like nail files, clippers, UV lamps, and polish to do the job right. Stocking up on nail supplies such as gels, acrylics, and lotions is key to offering a full range of services. Good equipment and products help you work efficiently and keep clients happy.

VII. Location or Setup

Picking the right location is a big deal. A spot with good foot traffic or easy parking brings more clients through the door.

If you’re working from home or going mobile, your setup needs to be comfortable, clean, and professional. A great location or workspace helps build your reputation and makes clients want to return.

VIII. Hygiene and Safety Essentials

Keeping your salon clean and following safety rules is non-negotiable. Proper sanitation protects both you and your clients from infections.

Using disposable tools when needed and regularly cleaning equipment builds trust. A safe and hygienic space makes clients feel comfortable and keeps your business running smoothly.

How to Start a Nail Business in 2025

Starting your nail business in 2025 means taking clear and practical steps. We’ll guide you through the process so you can start strong and build a loyal client base fast.

• Choose Your Business Model (Salon, Home, Mobile)
• Register Your Business Officially (Name Registration, Legal Formalities Except Licenses)
• Secure Your Location or Set Up Your Workspace
• Purchase and Organize Tools and Supplies
• Build Your Service Menu and Pricing
• Create Your Brand Identity (Name, Logo, Colors)
• Launch Your Online Presence (Website, Social Media)

Now let’s get into the details!

01. Choose Your Business Model

Before anything else, you need to decide how you want to run your business day to day. Your entire setup, budget, client flow, and even your marketing depend on this choice. So take it seriously.

(i) Opening a Salon

This is the traditional route. If you’re aiming big and want to grow a team or offer a full beauty experience, a salon makes sense. But let’s be clear, it’s also the most expensive option.

You’ll need:

• A lease or property purchase
• Business furniture and full salon setup
• Utilities, insurance, and usually at least one employee

(ii) Home-Based Nail Studio

This is a great choice if you’re starting solo and want to cut costs. I’ve known many nail techs who turned a spare room into a clean, stylish space that felt like a private studio. Clients actually love the cozy vibe if it’s done right.

Just make sure:

• You check zoning rules in your area
• You have a separate entrance or clear setup (not a couch next to your TV)
• You set boundaries on work hours and visitors

(iii) Mobile Nail Business

This model is all about flexibility. You take your tools and go to your client’s homes, offices, bridal events, you name it. It’s perfect for offering VIP experiences, charging a premium, and skipping rent altogether.

But it comes with its own needs:

• Reliable transport
• Portable setup (a mobile table, light, sanitation supplies)
• Great scheduling and time management

02. Register Your Business Officially

Once you’ve chosen your business model, it’s time to make it official. Registering your business isn’t just about following the rules, it protects you legally and makes everything else easier later.

Let’s find out how you can register your business officially!

(i) Pick a Business Name

Start with a name that reflects your style and speaks to your audience. It should be:

• Easy to remember
• Not already in use locally or online
• Available as a domain and on social media

Do a quick search on Google and the U.S. Patent and Trademark Office (USPTO) to avoid legal issues down the line.

(ii) Register the Name

Depending on your state, you’ll either register the name:

• As a DBA (“Doing Business As”), if you’re operating under a different name than your legal one
• As part of forming an LLC or corporation

You can usually do this online through your state’s Secretary of State website. Filing fees range from $20 to $150, depending on the state and structure.

(iii) Choose a Legal Structure

Here are your main options:

• Sole Proprietorship – Simple and cheap, but no legal protection.
• LLC (Limited Liability Company) – Protects your personal assets and is perfect for small service-based businesses.
• Corporation – More complex, usually not necessary unless you’re planning big expansions or bringing in investors.

Most solo nail techs go with an LLC for a balance between protection and simplicity. You can form it yourself using tools like ZenBusiness or LegalZoom, or do it directly through your state’s site.

(iv) Get an EIN (Employer Identification Number)

You’ll need an EIN from the IRS if:

• You want to open a business bank account
• You plan to hire staff
• You’re not a sole proprietor

It’s free and easy to apply online at the IRS website.

03. Secure Your Location or Set Up Your Workspace

Where you work plays a big role in how your business runs and how clients feel when they visit. The goal is to create a clean, welcoming space that matches your service style, whether it’s a full salon, home studio, or mobile setup.

(i) If You’re Opening a Salon

Start by scouting local commercial spots in areas with good foot traffic. Think strip malls, plazas, or areas near gyms, grocery stores, or cafes. People often stop in for nails while running errands.

Check for:

• Lease terms and square footage
• Parking availability
• Nearby competition
• Visibility from the street

Make sure the space is zoned for personal care services. Some spots might need light renovations or plumbing upgrades for pedicure chairs or sanitation stations.

(ii) If You’re Working from Home

Set aside a dedicated room or space, not your kitchen table. It should feel like a mini salon. Clean, quiet, and organized.

Consider:

• Proper lighting (natural is best)
• Comfortable chairs (for you and your client)
• Easy-to-clean floors
• A small waiting area, if possible

You might need to check with your local zoning board or landlord (if renting) to make sure you’re allowed to operate a business from home.

(iii) If You’re Going Mobile

Your workspace becomes your setup. That means investing in portable gear and being able to work in all types of environments, clients’ homes, hotels, or event spaces.

Mobile setup must-haves:

• A foldable table
• Compact organizer for tools and polish
• Strong lighting (clip-on lamps work great)
• A good bag or case to keep things tidy and sanitary

Also, think about hygiene. You’ll need to disinfect tools between clients and carry your own towels, gloves, and liners if needed.

04. Purchase and Organize Tools and Supplies

Your tools are the heart of your nail business. If your equipment is low quality or poorly maintained, clients will notice and they won’t come back.

We don’t need the fanciest gear on day one, but we do need reliable tools that help us work clean, fast, and comfortably.

(i) Start with the Essentials

Here’s what you’ll need, no matter your setup:

• Nail clippers, nippers, and cuticle pushers
• Nail files, buffers, and sanding bands
• UV or LED lamp for gel services
• Nail polish (regular, gel, and base/top coats)
• Acrylic or dip powder kits (if offering those services)
• Brushes for nail art or acrylic application
• Towels, cotton pads, and nail wipes
• Nail tips and glue
• Disinfectants and sterilization trays
• Table and comfortable chairs (for both you and the client)

Make sure everything is professional grade. Don’t buy knock-off or low-cost kits that aren’t meant for actual clients. Inconsistent performance leads to inconsistent results and bad reviews.

(ii) Sanitation Supplies

This part is non-negotiable. Even if you’re mobile or working from home, you must meet health and safety standards. Always stock:

• Barbicide or EPA-registered disinfectant
• Disposable gloves and masks
• Hand sanitizer
• Clean towels and liners
• Sealable trash containers

Health inspectors don’t care how big or small your business is. You either follow the rules or you don’t.

You don’t have to buy everything at once. Start with services you’re confident in. For example, if you’re great at gel manicures, focus on that first. Then reinvest your earnings into new tools or products as demand grows.

05. Build Your Service Menu and Pricing

Your service menu is more than just a list of what you offer. It’s your business strategy in disguise. A well-thought-out menu helps you stand out, attract the right clients, and grow your income over time.

(i) Start with Core Services

Focus on the basics, you’re confident doing well:

• Classic Manicure & Pedicure
• Gel Manicure
• Acrylic Full Set / Fill
• Dip Powder Nails
• Nail Art (simple to advanced)
• Nail Repairs or Soak-offs

Don’t overwhelm yourself by offering everything on day one. Start small. Build a reputation for doing a few services really well.

(ii) Offer Packages or Combos

Combo deals are a great way to increase the average sale:

• Mani + Pedi bundles
• Gel Manicure + Nail Art package
• Memberships or punch cards (buy 5, get 1 free)

These encourage clients to spend more per visit and come back more often.

(iii) Set Strategic Prices

Look at what local salons charge, then price yourself based on your skill, location, and setup.

Here’s a rough idea:

• Basic manicure: $20–$35
• Gel manicure: $35–$50
• Acrylic full set: $40–$70
• Nail art: +$5 to $20 depending on design

If you’re just starting, you can charge slightly below market rate to attract early clients, but don’t underprice. Clients associate price with quality. Cheap doesn’t always sell.

(iv) Make It Clear and Professional

Design a simple and clean menu for both online and offline. You should list:

• Each service name
• What’s included
• How long it takes
• The price

Use booking apps like Fresha, GlossGenius, or Square to let clients see your menu and book easily. It saves you time and adds professionalism.

06. Create Your Brand Identity

Your brand is more than a cute name or a pretty logo. It’s how people recognize you, trust you, and remember you.

If you want to stand out, especially in a crowded market, you need a brand that feels real and looks like you know what you’re doing.

(i) Choose a Name That Feels Right

Go with something simple, catchy, and easy to remember. Don’t overthink it. You can use:

• Your name (like “Nails by Lisa”)
• A vibe (“Gloss Lab,” “The Nail Bar”)
• A niche (“Gel Goals,” “Nude & Natural”)

Make sure the name isn’t already taken. Search Google and check domain availability (you’ll need a website later).

If you aren’t sure how to buy a perfect domain, check out our blog to buy the best domain name for your business.

(ii) Design a Professional Logo

You don’t need to spend a fortune. Use tools like Canva, Looka, or hire a freelancer on Fiverr or Upwork. Your logo should be:

• Clear and clean (no clutter)
• Easy to resize (looks good on both Instagram and your storefront)
• In line with your vibe (modern, fun, luxury, etc.)

Make a version for dark and light backgrounds. And please, no pixelated, low-res logos.

(iii) Pick Your Brand Colors and Style

Color is powerful. It sets the tone instantly. Choose 2–3 core colors that reflect your style:

• Soft neutrals = calm, minimal
• Bold pinks/purples = trendy, playful
• Black and gold = high-end, luxury

Use the same colors in your logo, Instagram feed, business cards, website—everything.

You can also choose a font or two that fits your look. Keep it consistent.

07. Launch Your Online Presence

Your online presence is your digital storefront. It’s often the first thing people see before booking an appointment. A strong presence builds trust, shows off your work, and makes it easy for clients to reach you.

(i) Create a Simple and Clean Website

You don’t need a fancy site with ten pages. Start with the basics:

• Home: Brief intro about who you are and what you offer.
• Services: Clear list with descriptions and pricing.
• Booking: Link to your booking platform (Fresha, GlossGenius, Square, etc.)
• Contact: Phone, email, and a simple form if possible.
• Gallery: Photos of your work.

Creating a website for a non-tech person is overwhelming. However, if you choose a SaaS platform like Dokan Cloud or Shopify, it becomes easier to create and launch a website.

We would like to recommend you to use the Dokan Cloud to create your website. Because it’s extremely easy to use and very reasonable for beginners.

You can just register to the platform, insert the basic information of your business, and boom, your website is ready. Yes, it’s that simple!

(ii) Show Off on Instagram

Instagram is huge for nail businesses. Most clients will check your IG before they book. So, make it count.

• Post high-quality photos of your work (clean hands, good lighting, no clutter in the background)
• Use stories to share behind-the-scenes or quick updates
• Pin your service menu, reviews, and booking link at the top
• Use local hashtags (#chicagonails, #miamigelmani) to attract nearby clients

Stay active and engage with followers. Reply to comments and DMs. It builds trust fast.

(iii) Claim Your Google Business Profile

It’s a part of the local SEO. This is how people will find you when they search “nail salon near me.” Set it up with:

• Your business name
• Address or service area
• Hours
• Phone number
• Website/booking link
• Photos of your space and services

Encourage happy clients to leave reviews. The more 5-star reviews you have, the more new people will trust you.

Nail Business Tips for Long-Term Success

Starting is one thing. But staying booked, loved, and profitable for years? That’s where smart habits and solid systems come in. Here’s what we’ve learned from real experience:

1. Keep Improving Your Skills

Trends change fast. What’s hot this year might feel outdated next year. Set time aside every few months to:

• Learn new techniques (like structured gel, Russian manicure, etc.)
• Attend workshops or online courses
• Follow top nail techs and educators

The more versatile you are, the more types of clients you can serve.

2. Stay Consistent With Quality and Cleanliness

Clients remember how you made them feel. Was your space clean? Were their nails perfect for weeks? Did you start appointments on time?

Consistency is what keeps people coming back. Make hygiene, punctuality, and precision non-negotiables.

3. Build Real Relationships With Clients

Don’t treat clients like transactions. Learn their names. Ask about their day. Remember their favorite styles or colors.

A loyal client who feels comfortable with you is worth way more than a new one who’s just testing the waters.

4. Set Boundaries and Respect Your Time

It’s easy to overwork yourself in the beginning. But burnout will crush your passion. Set clear business hours. Don’t let clients walk all over your schedule.

You’re running a business, not a 24/7 emergency hotline.

5. Track Your Finances Like a Pro

Know your income, expenses, profits, and goals. Use apps like QuickBooks, Wave, or even a good spreadsheet. This helps you:

• Plan for slow seasons
• Set goals for monthly income
• Know when it’s time to raise prices

Money confidence = business confidence.

How to Start a Nail Salon Business – FAQs

Are You Ready to Launch a Nail Business?

If you’ve made it this far, you’re already more prepared than most people who jump in without a plan.

You know what skills you need. You know what tools and permits are required. You’ve got a clear roadmap to follow, from choosing your business model to setting up your space, building your brand, and going online.

Yes, there’s work ahead. But trust us, it’s worth it.

So ask yourself: Are you ready to make it happen? Because everything you need to start is right here.

Since you are planning a nail salon business, check our blog on Small Business vs Startup to know which one you are going to launch.

Want to share your feedback? Feel free to do that using the comment box below. We would appreciate it. Take care!