eCommerce business name ideas

A Guide to eCommerce Business Name Ideas for 2023

Shams Sumon





18 min read

Struggling to find a unique name for your eCommerce business? Then you have come to the right place.

Naming a business sounds easy but it could be tricky at the same time. But this is extremely important for a brand as it represents its identity with other considerable factors.

However, there is no shortcut to come up with a unique name. Instead, you should follow some strategic ways to find a unique, creative, and smart name for your eCommerce business.

You better put full concentration while finding a name. Because your business name is the first thing that your users will experience and it will serve as a symbolic placeholder for your business in the minds of users.

So, you should create a name for your business that is easy, simple, and catchy. If you are wondering how would you generate perfect eCommerce Business Name Ideas, no worries. We are going to discuss 7 proven strategies to find such a name for your eCommerce business.

Without any further ado, let’s dive into the deep.

Why Do You Need a Smart Name for Your eCommerce Business? 

You might have a nice business idea for your product or service. But reaching out to your customers with your product, you’ll need a business name. And this business name is supposed to be unique and catchy.

Because without a unique name, you can’t even register a domain for your business. As you know to register a domain you must have a unique name that is not already taken by others.

The first thing a customer interacts with is a name, so it has to convey the right message; it has to wow the audience.

Think of it as a first handshake. It says a lot about the person and makes a powerful impression. A catchy unique name can also help customers remember you, and we all strive to be memorable and retain customers.

7 Exclusive Tips to Generate Smart eCommerce Business Names

eCommerce business name ideas

We have prepared these 7 tips for you to find out a smart name for your eCommerce business. If you follow these tips properly, you should be able to name your business.

To help you even more, now we are going to discuss each of the points and show you some examples to understand them deeply. So, let’s get started!

  • Determine the Goal of Your Business
  • Consider Competitors’ Business Names in Your Niche
  • Write Down All the Names That Come to Your Mind
  • Use Online Business Name Generator
  • Avoid Including Any Misspelled Words
  • Get Feedback for Your Shorlisted Business Name Ideas
  • Choose One That is Short and Easy to Remember 

1. Determine the Goal of Your Business

How do you want your eCommerce business to be perceived by the public? A business name should be relatable to your customers and set clear expectations relating to products, services, or a general sense of your business.

Make sure that you are aware of your desired target market, how you want to appeal to your customers, and the specific emotions you want your brand name to evoke.

For example, if you want to sell kitchen accessories from your eCommerce store, naming it “US Budget Beauty” won’t be a good decision. So, at first, set your business goal and whom you want to target, then come up with business names that reflect your business goal.

2. Consider Competitors’ Business Names in Your Niche

Keeping an eye on your competitor isn’t negative something rather you must do it for your own good. And regardless to say, doing a competitor analysis is a necessary step in the business naming process.

Without it, you won’t have insights into what other eCommerce stores you’ll be up against when it comes to marketing and branding.

When analyzing your competitors, take on the perspective of an online customer and aim to understand what your competitor’s eCommerce store name conveys. Also, try to figure out what is their business about and how their business name relates to the business.

This will surely help you to come up with ideas about how your business name should be to convey your business purpose.

3. Start Brainstorming and Write Down All the Names That Come to Your Mind

An illustration of how brainstorming should be to find some business name ideas

When you have done with the competitor analysis, you should start brainstorming for generating your eCommerce business name. And while you are doing it, write down all the names that are popping up in your head. Otherwise, you’ll forget the names after a while.

Once you’ve got a page of words you think can represent your brand, quickly check which ones should be avoided because they are not catchy or are too similar to a competitor.

And if you are stuck after finding 3 to 4 names by brainstorming, you can use an online business name generator. Don’t be confused, we are going to talk about some online business name generators right after this paragraph.

4. Use Online Business Name Generator

Discover the perfect brand name for your classy eCommerce store business by using an online business name generator. Simply follow the 3 steps: Search, select, and get the perfect domain name.

Some online business name generators even allow you to further filter your results by location, industry, and domain name to produce more customized, creative, and unique brand names for your eCommerce store.

Here are the top 3 most popular online business name generators for you.

  1. Wix Business Name Generator: There are two steps to get your business name ideas. Just type your keyword and industry name and press the search button to get your job done.
  2. NameSnack: It’s another popular free online business name generator. Just enter some words related to your business to get started with this tool.
  3. Shopify Business Name Generator: You may have already heard about Shopify. Now you can check its business name generator to find a perfect name for your eCommerce business.

5. Avoid Including Any Misspelled Words

Including misspelled words may seem fun to many of you, however, it’s a bad practice for your business. It usually happens when you find out your store name idea is already taken and for that reason, you try to combine bad words.

Let’s look at an example.

Suppose you choose the name Bookshop and find out it is already taken by someone else. As you have decided to pick this name, you may come up with some name ideas like Bokshop, Bukshop, Bookshope, Bookshhop, or something like that.

You can see how these ideas are a step backward as they are not catchy, easily pronounceable, or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.

Misspelled eCommerce business names will only work to confuse customers, and even make your brand look less legitimate.

6. Get Feedback for Your Shorlisted Business Name Ideas

An image of getting feedback for shortlisted names for an eCommerce business

When you are ready with a list of possible eCommerce business names, start analyzing this list. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable, and communicate the values of your business.

You should now come up with a shortlist of your business names. You’re not done yet. Now you need to start gathering feedback. You might be wondering whom you should get feedback from.

Well, you can ask potential customers or people working in the industry for feedback. Be remembered, you should avoid feedback from family and friends, they are more likely to praise all your ideas and aren’t always a good representation of your target audience.

The goal here should be to only keep the most relevant business names that reflect your store values and services.

7. Choose One That is Short and Easy to Remember 

The ultimate goal behind choosing a name for your eCommerce business is to make it memorable. Two short words that rhyme or that are alliterative (e.g., “Snack Shack”) can be more memorable.

You can also make up a word or tweak an existing one. Tech brands like Google, eBay, and Skype have instantly recognizable names, even though they aren’t real words. Or, you can tweak a name like “HomeMedSupply” to make it memorable.

So, finally choose a name that is easy to remember, simple to pronounce, and reflects your business goal. That’s all.

Example of Some eCommerce Business Name Ideas

We are adding some eCommerce business names here so that you can get ideas about how your business name should be.

Fashion StoreTech StoreCraft StoreMedical StoreEducation Store
Elegant FashionTech BombCraft BookHome MedDays Shop
Top FashionGeek GarageHobby MindzYour MedBargain Basket
Modern CoutureTech SuppliesColor BeesReady Med Easy Market
Dress DelightDiscount StackHappy HobbyOnline Med Enlighten
Budget DressElectro SmoothBrightlyBuy GoodsPencil House

Immediate Tasks After Confirming Your eCommerce Business Name  

Untitled design 35

Once you confirm a business name, there are two tasks that you should immediately perform. What are those? Well, let’s talk about that!

Register All the Domain Names for Your Business

A typical mistake that a lot of store owners do is not purchasing all the domains for their eCommerce store.

Suppose you have a business name “Craftbook” and you purchase a .com domain against it. If someone buys a .io or .co domain name with the same business name that you have, it will make your users confused, right?

This is the last thing you’ll want to do is find out another store has named itself exactly the same as you, just with a different domain.

So, you should buy all the available domain names for your business.

Create Your Digital Presence with Your Business Name

The next crucial step will be to check the availability of your eCommerce business name across digital platforms. Like all eCommerce store owners, you’ll want to check if the name is available on Facebook, Twitter, Linkedin, Instagram, YouTube, and so on.

You should not stop this journey by only creating a Facebook page or group for your business, instead, you should take leverage of every social channel.

People love to spend time on these channels to find out their preferred products, so making your brand available there can be beneficial for you.

How Does Brand Name Impact the Business- Two Case Studies

An example of how a brand name impacts the business

1. Skintimate Shave Gel

The Soft Sense personal care brand was sold by SC Johnson to Bausch & Lomb. SC Johnson retained ownership of the women’s shave preparation product line which ranked #5 in the category. 

Because of the divesture of the Soft Sense brand to new ownership, a new strategic brand naming and brand name research initiative was needed for the shave preparation.  

So, they started research on it and came up with the name “Skintimate”.

Skintimate is both differentiating and effective.  Based on A.C. Nielson’s market shares, in the first year, Skintimate soared to # 2 (Soft Sense – previously # 5) in the category posting an annual sales increase of 46.2%.  Today, Skintimate is the # 1 selling women’s shave preparation.

2. Campbell’s Simply Home

An image of Campbell's simply home online products

The Campbell’s Soup Company introduced a  premium soup product emblazoned with a gold seal and the founder’s name –  Joe. A. Campbell. 

The name, although highly recognizable, did not differentiate the premium product from the iconic “red & white”  product. The product did not meet management’s expectations

So, the management worked closely with Campbell’s consumer insights team, brand managers, and business development management to develop a verbal brand that would differentiate the premium product.  This soup was so good, utilizing high-quality ingredients clearly visible to the consumer, that Joe. A.  Campbell may have made it for his family at home.

Keeping this in mind, they came up with the name “Campbell’s Simply Home”.

In 2000  IRI Data reported that Simply Home posted sales of $51.6 million or a 12.0% sales gain over the previous year in the wet soup category which was growing at a rate of 3.5%. 

FAQs on eCommerce Business Name Ideas

These are the questions that most online users search on Google regarding eCommerce business name ideas. Let’s find the answers to these FAQs.

What is a good business name for an eCommerce business?

An eCommerce business name is good when it’s easy to remember, simple to pronounce, and reflects the vision of that business.

How do I name my eCommerce business?

Follow these 7 steps to name your eCommerce business:
1. Determine the Goal of Your Business
2. Compare a List of the Best eCommerce Business Names in Your Niche
3. Start Brainstorming and Write Down All the Names That Come to Your Mind
4. Use Online Business Name Generator
5. Don’t Include Any Misspelled Words
6. Shortlist Your Best eCommerce Business Name Ideas and Get Some Feedback
7. Finally, Choose One That is Short and Easy to Remember 

Why it’s important to have a unique business name?

Your eCommerce business name must be unique. Because without a unique name, you won’t be able to register a domain and create social media channels for your business.

Over to You 

Coming up with a unique eCommerce business name takes time. While you might not get it on your first go, try to repeat this process until you find a name that perfectly matches your business goal.

So, your eCommerce business name should be:

  • Easy to remember (3 words or fewer is a good target)
  • As short as possible (approximately 17 characters or less)
  • Easy to type
  • Easy to say out loud
  • Unique
  • Reflect on your business goal
  • Not contain numbers or hyphens

That’s it!

If we missed any important points to find creative eCommerce business name ideas in this blog, you can let us know through the comment box below. We’ll add that in our next update. Thank you!

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