Dokan Multivendor is a dynamic WordPress plugin that helps you build an online marketplace using limited resources. If you have a WordPress website, you can effortlessly set up and configure your marketplace completely FREE with Dokan.
However, as your business grows, you may need more advanced features for your store. To ensure a better user experience, you can buy Dokan Pro and unlock many niche-specific functionalities.
Moreover, Dokan Pro offers 35+ premium modules. With these modules, you’ll get several robust customization options right on your dashboard.
Today we’ll talk about the Dokan Rank Math SEO Module and walk you through how the integration of this module can elevate your marketplace SEO.
Why is SEO Important for Your eCommerce Marketplace?
According to a recent study, the eCommerce industry is growing 23% year-over-year, and it is estimated that 95% of purchases will be made online by 2040.
For online shopping, modern customers are more likely to purchase from marketplaces. Marketplaces let them buy their essentials in one place with one transaction instead of visiting multiple websites. Also, shoppers get a wider variety of options, which helps them find the right product faster.
However, the immense popularity of online business makes it competitive as well.
In the dynamic world of eCommerce, creating an impactful online marketplace can be a little bit tricky. It involves not only setting up a digital store but also ensuring it stands out from its competitors.
This is where search engine optimization (SEO) becomes crucial. A proper SEO strategy helps businesses rank higher and increase online visibility and sales. Also, an optimized marketplace can:
- Reach a wider audience
- Attract more visitors
- Increase the likelihood of sales
- Make yourself trustworthy and reliable to users.
However, SEO isn’t just about pleasing search engines. It’s also about providing a better experience for your users. So you can make a popular brand with a loyal customer base.
Considering the importance of marketplace SEO, Dokan brings the Rank Math SEO Module. Let’s show you the details of this module-
Enhancing Your Marketplace with Dokan Rank Math SEO Module
Dokan Multivendor stands out as a preferred solution for building an online marketplace due to its user-friendly interface, scalability, and robust set of features.
From multiple payment gateways to vendor management, Dokan offers a comprehensive range of features to make your marketplace stand out.
If you’re thinking about your marketplace SEO, Dokan covers you in this manner too.
The Dokan Rank Math SEO Module is a powerful tool that enhances the SEO capabilities of your online marketplace.
By activating this module, you can allow your vendors to manage their product SEO from the front-end dashboard. It’ll drive more traffic to their mini shop and your online platform.
It gives you extended functionalities, like:
- Optimized Content: The module helps in optimizing product titles, descriptions, and meta tags.
- Keyword Ranking: It assists in identifying and utilizing the right keywords. This is crucial for improving your marketplace’s search engine rankings.
- Performance Tracking: With the Dokan Rank Math SEO Module, you can track the performance of your SEO efforts and make data-driven decisions.
- User Experience Improvement: By optimizing site speed and enhancing readability, this module indirectly improves the user experience.
Here’s how to set up the Rank Math SEO module.
Pre-requisites to Set Up Dokan Rank Math SEO Module
Once you have all the essentials, follow the below steps:
Configuring Rank Math SEO Module
Start by logging on to your WordPress site with personal credentials. Then, from your admin dashboard, go to WP-Admin → Dokan → Modules.
Find the Rank Math SEO module in the list of modules. Activate the module to enable Rank Math SEO features in Dokan.
As you’ve already installed the Rank Math SEO plugin, you will see the Rank Math widget on your New Product creation editor from the backend.
But when you enable the Rank Math SEO integration, your vendors will also get the Rank Math widget during creating a product from their vendor dashboard.
However, it requires configuring the required fields for Rank Math.
To do this, navigate to the Rank Math settings. You can find it on your WordPress dashboard under Rank Math SEO in the left-hand menu.
Here, you’ll find several options to configure your marketplace SEO. Look for the options related to Schema Markup and other SEO settings. Customize the required fields according to your preferences and optimization needs.
Note: Your vendors will only see the Rank Math option when they edit the product, not while creating/adding a new product.
And admin can imply the restriction on who can use the Rank Math option.
For more detailed instructions, you can check our official documentation on 👉
You can also check the video tutorial below- Dokan Rank Math SEO Module.
Bonus: Make Your Marketplace SEO More Powerful Using Dokan Store SEO
Only having high-quality products in your marketplace is not enough to get good traffic. Your target audience should be aware of your website. This is why you can’t ignore Marketplace SEO.
Luckily, Dokan offers a powerful Store SEO feature that allows vendors to customize their store’s search engine optimization settings. Dokan has built-in integration with the popular Yoast SEO plugin. So, even if you use the Dokan lite version, you will get all the basic SEO functionalities for your marketplace.
Store SEO and Yoast SEO work seamlessly to provide you with advanced optimization features for your marketplace.
Note: With the free version of Yoast you may not get all the features of Store SEO but the Rank Math Module enables you to take full advantage of Store SEO.
Benefits of Using Dokan Store SEO Feature
Suppose, you want to share your store page on social media like Facebook or Twitter. After giving your Dokan Store’s URL, you notice that there are some fields like Title, Description, and Image. The issue arises when you see that these options are automatically filled out but not as you desire.
Without proper optimization, a post on social media can mislead your visitors. This will eventually reduce the CTA (Call to action) rate which is harmful to your store’s visibility.
Fortunately, the Dokan Store SEO helps you solve the issue. It enables you to do-
- General SEO
- SEO for Facebook and
- SEO for Twitter.
Also, Store SEO helps you generate Sitemaps for your website so search engines can easily find your pages. This feature is important because search engines like Google not only index each page of your website.
Below, we’ll walk you through the process of using the Store SEO feature in Dokan to boost your marketplace SEO.
Generic SEO for Your Store
- Log in to your Dokan vendor dashboard.
- Navigate to Settings.
- Within the Settings menu, locate the Store SEO option.
- Click on Store SEO to access the SEO customization options for your store.
- Modify the SEO title of your store page. This title is displayed in the Search Engine Results Pages (SERPs) when your store appears in search results.
- Edit the meta description to provide a concise and informative summary of your store. This description is often displayed below the SEO title in search results.
- Enter comma-separated keywords to improve the indexing of your store page by search engines.
SEO for Facebook Sharing
- Customize the title that appears when sharing your store page on Facebook.
- Edit the description text displayed alongside the Facebook title. Keep it relevant to enhance your post’s engagement.
- Choose a relevant featured image for better visibility on Facebook. This image will accompany your shared store page.
SEO for Twitter Sharing
- Similar to Facebook, customize the title for Twitter sharing.
- Edit the description text for Twitter sharing to ensure it aligns with your store’s content.
- Choose a relevant image for your Twitter post. It’ll make your shared content visually appealing.
Are you planning to build an online marketplace? Here is a beginner guide to building your dream marketplace with WordPress.
Closing Notes on Marketplace SEO
Do you find Dokan SEO features necessary for your marketplace?
I can assure you that leveraging the Dokan Rank Math SEO Module within your online marketplace could be a strategic move. It not only enhances your SEO efforts but also ensures your marketplace is optimized for both search engines and users.
Remember, in the digital marketplace race, the best-equipped stores with the most visibility will ultimately cross the finish line first.
Hence, boost your marketplace SEO with Dokan multivendor and make your site more visible to users.