best woocommerce theme

7 Themes for WooCommerce That Enhance User Experience

Rabbir Shad





19 min read

Are you looking for the best free WooCommerce themes for WordPress? Then you are in the right place.

WooCommerce makes it easy to create an eCommerce store. It has all the features to build a fully functional eCommerce store within limited resources and efforts. Moreover, WooCommerce supports 100s of themes that give your eCommerce store a perfect look.

However, as a beginner, you can be overwhelmed by so many options. That is why we’ve gone out and found the themes that will mix well with WooCommerce and give your store the perfect layout.

We are going to list them and you can choose one to use as your store theme. But before that, we are going to discuss-

What to Look for in a WooCommerce Theme?

WooCommerce has become the leading eCommerce platform with 23.43% of the market share worldwide. It offers several features like aesthetic themes, payment methods, subscriptions, shipping options, and much more every business needs to flourish.

Using WooCommerce extensions and themes you can make your site function just the way you want it to. Today we’ll focus on WooCommerce themes.

WooCommerce themes provide-

  • Professional design and layout
  • Better user experience
  • Flexibility (You can easily customize the designs)
  • Mobile responsiveness
  • Extensive security
  • eCommerce functionalities and more.

However, to take advantage of WooCommerce themes, you need to choose a theme that is compatible with WooCommerce’s addons and extensions. Otherwise, you won’t be able to take full advantage of WooCommerce.

To get the best WooCommerce theme you need to know exactly what features the theme should have. Such as-

1. Clean and Mobile Responsive Design

The theme you choose must provide you with a clean and responsive design. If you look at the stats, 38% of people leave the website because the website looks unattractive.

And by 2025, 10% of online sales will be done from mobile devices. So, if you don’t have an attractive eCommerce site and mobile responsiveness, then you may be losing out on potential customers.

2. Speed & Performance

eCommerce business owners lose 18 billion dollars annually because they have a slow site. High bounce rates are a real problem for eCommerce sites as 69.7% of carts are abandoned.

Also, speed is an important factor for SEO as well. If you choose a theme with a great design but slow down your website, then 80% of your shoppers won’t return after visiting once.

It is crucial to have a theme that is fast and provides great performance.

3. Customizable

This is a must. No matter what theme you choose to install on your website, you have to make some adjustments and customizations according to your niche. The theme must provide you with some control over the customizations.

Read more: How to Install WooCommerce in WordPress.

4. SEO Friendly

As an eCommerce store owner, you can’t and must not ignore SEO. Because 44% of people start their online shopping journey with a Google search.
Your chosen should have a simple code base, use proper title tags, and header-tags meta-tags, integrate the correct Schema markup, and provide additional controls such as optimizing breadcrumbs, and AMP settings, that allow you to follow SEO best practices.

Read more: 7 Proven eCommerce SEO Tips to Get More Traffic.

5. WooCommerce Compatibility

Last but not least, the theme must have compatibility with WooCommerce. Otherwise, you will not be able to use the extensions and advanced features of WooCommerce with your chosen theme.

Also, the theme should be able to connect with other plugins.

So these are the facts you should remember before you choose the best eCommerce theme for WooCommerce.

Read More: The Ultimate Guide to WordPress Themes.

Let’s move on to the list of the best free WooCommerce themes for WordPress.

Best Free WooCommerce Themes for WordPress: The Ultimate List

There are many themes available for WooCommerce. But to find the best ones, we had to do some digging. After testing all the features, specifications, and compatibility we have come up with the 7 best free WooCommerce themes for WordPress.

Here are the ones that made it to the list,

  1. Astra
  2. Storefront
  3. Oceanwp
  4. Botiga
  5. Neve
  6. SeedProd
  7. Hello Elementor

Let’s see the details of these best WooCommerce themes.


A screenshot of Astra-theme, the Best free WooCommerce themes for WordPress

Astra is a very popular multipurpose theme. It is one of the best WooCommerce themes that is lightweight, fast, and designed to improve conversion rate.

The theme is flexible and customizable. You don’t need to write a single line of code to alter any designs. The Astra Global Color Palette will help you customize the color scheme of your website whereas you can design the header and footer using the Advanced Header and Footer builder.

It also has more than 240+ starter templates built for eCommerce sites. Astra has great compatibility with WooCommerce. However, the WooComerce module is part of the pro version.

Moreover, you need to use page builders like Elementor, Beaver Builder, and an importer plugin in order to create an eCommerce store with WooCommerce.

Features of Astra:

  • WooCommerce compatible (extension and plugin included)
  • SEO friendly
  • Mobile friendly
  • High speed and performance
  • A large number of templates
  • Lightweight and customizable.

Our Verdict: If you are starting out and looking for a WooCommerce theme that doesn’t require a lot of customizations, then you can go for Astra. It also has a pro version starting from $44 if you are looking to add advanced features.

Related resource: 11 Exclusive Features for Your eCommerce Store That Elevates Sales.


A screenshot of storefront WooCommerce theme homepage

Storefront is an underrated gem. The theme is created by Automatic, the mother company of WooCommerce. So it has great compatibility with WooCommerce. It is a free WooCommerce theme that has all the right elements to start an eCommerce store.

The theme is lightweight, fast, and reliable. The design is clean, simple, and eCommerce-focused. You can display product categories, and featured/top-rated products all from your homepage.

The theme is customizable and users can alter the backgrounds, colors, header, footer styles, typography, etc.

Storefront is not a great WordPress theme for non-designers or those who don’t want to purchase the Storefront Powerpack to unlock important styling options. It doesn’t have enough pre-made Storefront child themes.

Features of Storefront:

  • Fast, lightweight, and reliable
  • WooCommerce and plugin compatible
  • SEO friendly
  • Mobile friendly
  • Regularly updated
  • Compliant with WordPress’s accessibility guidelines.

Our Verdict: This WooCommerce theme is great for beginners. The theme is excellent for starting out as it provides the minimal and required eCommerce designs. But if you are looking for more advanced options then it has a pro version starting at $69 per site.


A screenshot of oceanwp WooCommerce theme homepage

OceanWP is one of the best free WooCommerce themes for WordPress. The theme is free but has features that rival the pro themes. The theme is beautifully designed and has many eCommerce functionalities.

The live customizer helps users to customize header styles, backgrounds, colors, navigation menus, and more. The theme also comes with a 1-click demo import that users can use to instantly import several WooCommerce sites to start their store. Also, it offers some WooCommerce-compatible extensions to further customize your eCommerce store.

When you install OceanWP, you’ll see a message that recommends you install three WordPress plugins: Elementor, Ocean Extra, and WP Forms. Ocean Extra is a required plugin otherwise OceanWP control panel won’t be displayed.

Features of OceanWp:

  • Fast page loading time
  • Translation ready
  • Page builder and WooCommerce compatible
  • Built-in SEO features
  • Premium extension.

Our Verdict: The theme is great for users who have minimal knowledge of WordPress and WooCommerce. This is a free WooCommerce theme but also has a pro version starting from $54/year.


A screenshot of botiga WooCommerce theme homepage

Botiga is another great WooCommerce theme. It has all the design capabilities every eCommerce store needs. The theme has an attractive home page, a great shopping cart option, and places to promote special offers and discounts.

Botiga is specifically focused on WooCommerce and it has a performance-focused approach that will help you build a fast-loading store. 

The theme is compatible with the WordPress block editor. That helps users customize every element of the page, including headers and footer. The users don’t need to learn any coding in order to customize the design.

They can change the home page, product pages, cart, and checkout page and personalize every element of every page.

Features of Botiga:

  • Fully responsive
  • WooCommerce and plugin compatible
  • SEO friendly
  • Lightweight, fast and reliable
  • Customizable & largely scalable.

Our Verdict: Botiga is a great theme to start any kind of eCommerce store. It has all the basics for setting up the WooCommerce store. It also has a pro version starting from $69/year.

Related resource: How Much Does An Ecommerce Website Cost in 2023.


A screenshot of Neve WooCommerce theme homepage

Neve is a highly customizable WooCommerce theme. The theme is very light and fast. In addition to being compatible with WooCommerce, this free WooCommerce theme is also compatible with popular page builders such as Elementor and Divi.

The compatibility with page builders means developers and website owners can easily streamline their workflow. The theme comes with more than 100 import-ready starter sites, giving users plenty of options for designing a stunning online store.

Also, it adds a ton of features for WooCommerce shops, including product display, sale tags & several checkout page optimizations.

However, the color customization on the free version is very limited.

Features of Neve:

  • User-friendly
  • WooCommerce and WordPress plugins compatible
  • Readymade import sites
  • SEO optimized
  • Highly flexible and clean design
  • Multipurpose theme.

Our Verdict: If you are looking to control how your site will look, then you should choose Neve. The WooCommerce Booster gives you extra settings to control the way your store pages look. It also has a pro version that starts at $99/year.


A screenshot of seedprod WooCommerce theme homepage

If you are looking for a WooCommerce theme that you want to customize per your requirements, then you should choose SeedProd. You don’t need to hire any developer because you can easily design and create sleek, professional-looking web pages using this robust website builder.

SeedProd offers custom WooCommerce blocks. If you have an online store, you can easily create product-focused landing pages and generate sales.

You can even create custom cart pages and checkout pages with SeedProd.

Features of SeedProd:

  • Visual theme builder with drag-and-drop features
  • 15+ themes and 150+ page templates
  • Custom WooCommerce blocks
  • Built-in coming soon and maintenance mode pages
  • Lightning-fast and mobile-friendly
  • Connect to email marketing services.

Our Verdict: If you are looking for a free WooCommerce theme for WordPress that creates custom pages for shops, carts, and checkout pages, then you can easily choose this one. This also has a pro version that starts at $79/year.

Hello Elementor

A screenshot of Hello-Theme

Last but not least, if you are looking to design your store from scratch using Elementor, then you can choose the Hello Elementor Theme.

the theme is built upon the idea of being the structure of the Elementor page builder.

It is a fast and minimal theme that does the job of getting behind Elementor to decorate your website. You can be assured that it will never make any compatibility issues while working with this theme and WooCommerce.

You can use the WooCommerce features of Elementor without much hassle or worrying about breaking your site.

But if you don’t know how to use Elementor, then this theme is not for you. As you require expertise in page building to create an eCommerce store using this theme.

Features of Elementor:

  • Fast and lightweight
  • Requires minimal styling
  • Works best with Elementor
  • Good for SEO
  • Extremely versatile and flexible
  • Responsive.

Our Verdict: If you are someone who wants to design their store from scratch using Elementor, then Hello Elementor Theme should be your choice. This theme provides a canvas for the design which helps the site owners and designers.

A Quick Comparison of Best free WooCommerce themes for WordPress

Now, take a quick look at this short comparison of these top 7 WooCommerce themes. This will simplify your decision-making process-

WooCommerce ThemeActive Installations5 Star ReviewsPricingUser Ratings
Astra1 million+4976Starts at $44/year 5/5
Storefront200,000+114Starts at $69/year 4.5/5
OceanWp700,000+5237Starts at $54/year 5/5
Botiga10000+81Starts at $69/year 5/5
Neve 300,000+930Starts at $99/year 5/5
SeedProd1 million+4388Starts at $79/year 5/5
Hello Elementor1 million+81Free 4.5/5

Do you need help writing an effective business case? Get a ready template to create your very own business case report.

FAQ(s) on The Best free WooCommerce themes for WordPress

Can I use WooCommerce with WordPress for free?

Yes, you can install WooCommerce on a free WordPress site.

How to select the best theme for WooCommerce?

1. User Friendly
2. Regular Updates
3. Dedicated Support Team
4. Documentation and Tutorials
5. Lightweight, Responsive, and Fast

What is the most used WordPress theme?

Astra is the most downloaded WordPress theme of all time. It’s a multipurpose theme offering both free and premium versions depending on your budget and your site’s needs.

Choose the Best WooCommerce Theme for Your Online Store

No matter what kind of products you sell, if your eCommerce store is not attractive enough, then customers will leave your store.

That is why it is very important to choose the perfect theme that compliments your brand. We have listed the best free WooCommerce themes for WordPress along with their features and specifications.

Have a quick recap of the theme we’ve reviewed today-

  1. Astra – Highly versatile theme with advanced customization options
  2. Storefront – Specifically designed for WooCommerce with easy configuration
  3. OceanWP – Well known for fast performance and compatibility with page builders
  4. Botiga – Faster speed & easy product customization options
  5. Neve – Multi-purpose theme with AMP compatibility
  6. SeedProd – The most beginner-friendly WordPress theme builder
  7. Hello Elementor – Lightweight theme with excellent performance & minimal styling

Choose the one that goes with your business ideals. Then give the perfect look to your dream online store.

If you are new to online business, check 80+ eCommerce business glossaries & enhance your knowledge.

Have you any further queries about how to choose the best free WooCommerce themes for WordPress? Do use the comment section below!

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