100 Ecommerce Statistics to Shape Your Online Store in 2025

To achieve success in eCommerce business, you need to know where the industry is headed. Is the trend downwards or upwards? Which product is selling more? Where are the customers buying products? Which device are customers using most to shop online?

You can learn all this by studying eCommerce statistics. If you know your numbers, you can use them to your advantage. It will help you make data-driven decisions and focus on the areas that are most beneficial for you.

No need to look elsewhere. We have compiled the top 100 eCommerce stats you need to know.

Let’s get started.

General eCommerce Statistics

1. Global eCommerce sales are expected to surpass $6.3 trillion by 2025. (Source: Statista)
2. 60% of online shoppers say they prefer buying from businesses with a website that’s mobile-optimized. (Source: Google)
3. 79% of consumers say they’ve made a purchase after seeing a product on social media. (Source: Shopify)
4. In 2025, 73% of all retail eCommerce sales are predicted to occur on mobile devices. (Source: eMarketer)
5. 91% of customers are likely to buy from a brand they follow on social media. (Source: Sprout Social)
6. 48% of customers abandon their carts due to high shipping costs. (Source: Baymard Institute)
7. In 2025, eCommerce will account for 24% of global retail sales. (Source: Statista)
8. 63% of online shopping experiences begin with an online search. (Source: Think with Google)
9. 53% of mobile shoppers will abandon a website if it takes more than 3 seconds to load. (Source: Google)
10. 82% of online shoppers abandon their carts before completing a purchase. (Source: Baymard Institute)

Mobile Shopping

11. By 2025, 73% of eCommerce sales will come from mobile devices. (Source: eMarketer)
12. 65% of consumers have made a purchase using a mobile device in the past six months. (Source: Statista)
13. The average mobile conversion rate is 1.53%, compared to desktop’s 4.31%. (Source: Statista)
14. 58% of customers report using mobile apps to shop for products while in-store. (Source: PwC)
15. 88% of mobile users abandon a site or app if they can’t easily find what they’re looking for. (Source: Google)

Customer Experience

16. 80% of online shoppers are more likely to buy from businesses that offer personalized experiences. (Source: Epsilon)
17. 87% of customers are willing to share personal data in exchange for better customer service. (Source: Salesforce)
18. 73% of consumers say that good customer service is the key to winning their loyalty. (Source: Zendesk)
19. By 2025, 60% of businesses will use AI-powered chatbots for customer service. (Source: Oracle)
20. 57% of customers expect online businesses to offer responses to their queries within 24 hours. (Source: Statista)
21. 68% of consumers expect online businesses to offer multiple communication channels (chat, email, phone). (Source: Zendesk)
22. 51% of customers are willing to pay more for a better customer experience. (Source: PwC)
23. 55% of customers report using self-service options (FAQs, knowledge base) to resolve issues. (Source: Zendesk)
24. 90% of consumers read reviews before making a purchase. (Source: BrightLocal)

Social Commerce

25. 55% of shoppers say they discovered a product via social media in 2025. (Source: GlobalWebIndex)
26. 73% of consumers say they are more likely to make a purchase after seeing a product on Instagram or Facebook. (Source: Shopify)
27. 58% of people have bought products directly through social media ads or posts. (Source: Statista)
28. 70% of online shoppers expect businesses to have a presence on social media platforms. (Source: Sprout Social)
29. 68% of eCommerce businesses will increase their social media spend in 2025. (Source: Statista)
30. 69% of social media users trust brands that show authentic, user-generated content. (Source: Nielsen)

AI and Automation

31. 45% of online shoppers expect brands to use AI to recommend products based on their browsing history. (Source: Salesforce)
32. By 2025, 40% of customer interactions will be handled by AI-powered chatbots. (Source: Gartner)
33. 55% of businesses plan to implement AI-driven personalization in 2025. (Source: Forrester)
34. 70% of online businesses report using AI tools for customer service or sales automation. (Source: Accenture)
35. 58% of retailers use AI to improve product recommendations and increase conversions. (Source: McKinsey)
36. 85% of eCommerce brands will invest in AI technologies by 2025 to improve operational efficiency. (Source: Statista)

Product Recommendations & Personalization

37. 80% of consumers are more likely to purchase when they receive personalized recommendations. (Source: Epsilon)
38. Personalized product recommendations can boost sales by 10-30%. (Source: McKinsey)
39. 45% of customers are more likely to buy a product if it’s recommended based on their previous purchases. (Source: Nielsen)
40. 63% of online shoppers are influenced by personalized email marketing. (Source: MarketingProfs)
41. 60% of consumers prefer retailers to recommend products based on their previous shopping behavior. (Source: Salesforce)
42. 75% of shoppers are likely to buy more if they receive personalized recommendations through website pop-ups. (Source: Forrester)

Shipping and Delivery

43. 79% of customers say that fast shipping options would encourage them to buy more. (Source: Shopify)
44. 60% of eCommerce businesses will offer same-day or next-day delivery in 2025. (Source: McKinsey)
45. 65% of shoppers are likely to make a purchase when free shipping is available. (Source: BigCommerce)
46. 50% of online shoppers are willing to pay more for faster delivery. (Source: Statista)
47. 63% of customers consider shipping fees as the most critical factor when abandoning a cart. (Source: Baymard Institute)
48. 73% of customers would rather have free shipping than faster delivery. (Source: Walker Sands)

Conversion Rate Optimization (CRO)

49. Businesses that prioritize conversion rate optimization experience 4-6x higher revenue. (Source: Smart Circle)
50. 47% of businesses say that improving their site’s conversion rate is a top priority. (Source: Statista)
51. 30% of eCommerce businesses use A/B testing to improve site conversions. (Source: Optimizely)
52. 61% of eCommerce websites experience abandonment rates of over 70%. (Source: Baymard Institute)
53. 72% of eCommerce users abandon their carts before completing a purchase. (Source: CartStack)
54. Offering guest checkout can increase conversion rates by 25%. (Source: Baymard Institute)

Sustainability

55. 67% of consumers are willing to pay more for sustainable and eco-friendly products. (Source: Nielsen)
56. 60% of shoppers say they consider a brand’s environmental impact before making a purchase. (Source: Statista)
57. 35% of customers prefer shopping with eco-conscious brands that offer sustainable packaging. (Source: GlobalData)
58. 45% of shoppers are more likely to buy from a store that practices carbon-neutral shipping. (Source: McKinsey)
59. 80% of brands are expected to implement sustainable practices by 2025. (Source: Statista)
60. 65% of millennials are willing to pay extra for eco-friendly products. (Source: Deloitte)

Mobile Shopping & User Experience

61. 72% of shoppers say that mobile-optimized websites are more likely to make them purchase from a store. (Source: Google)
62. 50% of all eCommerce purchases are expected to happen on mobile devices by 2025. (Source: Statista)
63. Mobile app users spend 3x more than mobile web users. (Source: Criteo)
64. 85% of mobile shoppers abandon their carts because of poor mobile experience. (Source: Google)
65. 70% of users leave a site after a 5-second delay in page loading time. (Source: Google)
66. 55% of customers prefer mobile shopping because of the convenience it offers. (Source: PwC)

B2B Trends

67. 80% of B2B purchases will be made online by 2025. (Source: Forrester)
68. 60% of B2B buyers research products on online marketplaces before purchasing. (Source: McKinsey)
69. 50% of B2B companies will use AI for automation in 2025. (Source: Gartner)
70. 40% of B2B companies plan to increase their investment in eCommerce platforms by 2025. (Source: Statista)
71. B2B marketplaces will reach $1 trillion in sales by 2025. (Source: Accenture)

Voice Search & Smart Technology

72. 55% of households will use voice-assisted devices to shop by 2025. (Source: Juniper Research)
73. 35% of online shoppers will make purchases using voice-activated devices. (Source: PwC)
74. 70% of consumers use voice search for product discovery before purchasing. (Source: BrightEdge)
75. 72% of voice search users are likely to make purchases directly after voice interaction. (Source: Google)
76. 30% of eCommerce businesses will incorporate voice shopping by 2025. (Source: Salesforce)

Video Commerce

77. 64% of shoppers are more likely to buy a product after watching a video about it. (Source: Wyzowl)
78. 55% of eCommerce businesses use video to showcase their products. (Source: Statista)
79. 67% of customers say they are more likely to engage with brands that use video content. (Source: Animoto)
80. 80% of product pages that use video content have higher conversion rates. (Source: Vimeo)
81. 73% of online consumers say that watching videos helps them make more informed purchase decisions. (Source: HubSpot)

Payment Methods

82. 75% of eCommerce businesses will offer digital wallets (like PayPal, Apple Pay) by 2025. (Source: Statista)
83. 60% of eCommerce consumers use Buy Now, Pay Later (BNPL) services. (Source: Afterpay)
84. 35% of eCommerce shoppers prefer using cryptocurrency as a payment option. (Source: Deloitte)
85. 40% of shoppers abandon carts because they are not offered their preferred payment method. (Source: Shopify)
86. 65% of shoppers are more likely to complete a purchase if they can use flexible payment options. (Source: Statista)

AI & Automation

87. 70% of eCommerce businesses will use AI-powered chatbots for customer service in 2025. (Source: Oracle)
88. 85% of businesses are investing in marketing automation tools for better targeting and personalization. (Source: Salesforce)
89. 50% of eCommerce businesses will adopt AI-driven product recommendations by 2025. (Source: McKinsey)
90. 60% of eCommerce companies plan to use AI-powered inventory management by 2025. (Source: Statista)

Product Reviews & Trust

91. 79% of consumers read reviews before making a purchase decision. (Source: BrightLocal)
92. 63% of shoppers are more likely to purchase if they see customer reviews. (Source: Zendesk)
93. 50% of consumers trust product reviews more than product descriptions. (Source: Bazaarvoice)
94. 80% of eCommerce businesses will use product review management tools by 2025. (Source: ReviewTrackers)

Other Notable Stats

95. 80% of eCommerce businesses will use sustainable practices in their supply chains by 2025. (Source: McKinsey)
96. 68% of shoppers prefer to buy from businesses that offer subscription-based services. (Source: Deloitte)
97. 70% of eCommerce brands will implement headless commerce in their platforms by 2025. (Source: CommerceHub)
98. By 2025, 35% of eCommerce businesses will use live chat as their primary support tool. (Source: Freshdesk)
99. 60% of eCommerce businesses will offer AR/VR shopping experiences by 2025. (Source: Statista)
100. 55% of shoppers will make purchases using smartwatches and wearables by 2025. (Source: Business Insider)

Keep up With the Latest Stats of eCommerce Business

We have compiled all the stats in one place. If you go through them, you will get the complete idea of where the eCommerce industry stands and how it will be in the next few years.

So, what do you need to do? Study the stats very closely. Find out where you need to invest and which channel you need to focus on. Get a clear idea where your customers are. Focus there.

Hopefully, you will be able to extract what you need from these stats, and curve your way to success.

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