25 Tips to Increase eCommerce Conversions in 2026

What is one thing any business owner wants the most?

• Is it a good design?
• Are they great products?
• Or is it a great website performance?

Well, none of them.

They want only one thing: conversion. 

For that, they are constantly scrambling to find the best strategies to get the customers to buy their products.  The higher it is, the more sales they make without spending extra on ads or traffic.

But how do you actually convince people to hit that ‘buy’ button? In 2026, shoppers expect speed, trust, and a smooth shopping journey. Even small improvements to your store can significantly boost sales.

We have compiled the 25 simple but powerful tips to increase your eCommerce conversions this year.

Want to have a look? Let’s go-

25 Tips to Increase eCommerce Conversions in 2026

After careful analysis, we have found these 25 strategies to help any eCommerce business owners to increase their conversion –

1. Provide an Effective Navigation Menu

Navigation is the backbone of your online store. If customers can’t easily find what they’re looking for, they’ll bounce within seconds. A cluttered or confusing menu creates friction, while a clean, logical one improves the shopping experience.

Amazon’s “All Departments” dropdown might look overwhelming, but it’s structured in a way that makes sense, like categories, subcategories, and relevant suggestions.

Visitors can go from “Electronics” → “Mobile Phones” → “Android Smartphones” in three clicks.

The Baymard Institute tested 50 major eCommerce sites and found that 25% had “poor or mediocre” navigation.

One fashion retailer restructured its menu, grouping items by gender first (“Men,” “Women,” “Kids”), then by product type. Within 3 months, their bounce rate dropped by 18%, and conversions rose by 14%.

 👉 Pro tip: Use analytics tools like Hotjar or Google Analytics to see where users drop off. If they’re clicking around aimlessly, your navigation needs fixing.

2. Provide Filters to Improve the Browsing Experience

Imagine walking into a supermarket with no aisles or chaos. That’s how shoppers feel in an online store without filters. Filters allow visitors to sort products by size, price, color, material, reviews, or availability.

Zalando, a European fashion giant, gives users over a dozen filters, including sustainable fabrics. Shoppers who care about eco-friendly choices can instantly find what they want, making the path to checkout shorter.

A Shopify shoe store noticed customers dropping off after browsing for more than 2 minutes. They added filters for “size availability” and “style” (e.g., sneakers, boots, heels). Result? Their average session duration went down (but people found products faster), and conversions jumped 19%.

👉 Pro tip: Don’t overwhelm with too many filters. Focus on the ones that matter most to your target audience.

3. Suggest Products When a Search Returns No Results

A “no results found” page is a conversion killer. It tells shoppers: “We don’t have what you want. Please leave.” Instead, turn this into a sales opportunity.

If someone searches for “red running shoes” and you don’t stock them, suggest similar items like “red sneakers” or “popular running shoes”. Amazon never shows a dead-end, they always recommend alternatives.

An electronics store running on WooCommerce noticed high exits from their “no results” page. They added dynamic recommendations: “Popular right now” and “You may also like”. This small tweak increased revenue per visitor by 7% in just one month.

👉 Pro tip: Use tools like Algolia or ElasticSearch to power smarter product searches.

4. Provide a Buying Guide

Buying guides help customers make informed decisions, especially for complex products. They reduce hesitation and increase trust. Guides can include comparisons, pros and cons, product specifications, and visual examples.

Best Buy offers buying guides for laptops, helping users compare features for students, professionals, or gamers.

A skincare store added a guide called “How to Choose the Right Moisturizer”. Conversions from new visitors improved by 12% because shoppers felt confident about their choices.

👉 Practical Tip: Include visuals, charts, and comparison tables in guides. Make them easy to skim so customers can make quick decisions.

5. Have a Good FAQ Page

A well-crafted FAQ page addresses common questions about shipping, returns, sizing, and payment methods. It reduces confusion and builds trust with potential buyers.

Zappos’ FAQ page covers topics like returns, delivery times, and product care. It reassures customers and reduces the number of support inquiries.

A small apparel store added detailed FAQs and included them in product pages. Support tickets dropped by 30%, while conversions increased by 10% due to improved trust and faster decision-making.

👉 Practical Tip: Update FAQs regularly based on recurring customer questions. Include links to relevant products for convenience.

6. Have a Responsive Website

With shoppers using desktops, tablets, and smartphones, your website must be responsive. A responsive design adapts to any screen size, ensuring a smooth shopping experience. Poor mobile design can drastically reduce conversions.

ASOS’ mobile site loads quickly, has large buttons, and allows easy product browsing.

A fashion brand redesigned its mobile site to be fully responsive. Mobile conversion rates increased by 25% because users could navigate and complete purchases more easily.

👉 Practical Tip: Test your site on multiple devices before launch. Use Google’s Mobile-Friendly Test to identify issues.

7. Reduce the Steps During Checkout

A complicated checkout process can increase cart abandonment. Limit the number of steps and ask only for the necessary information. Offering guest checkout is essential to reduce friction for first-time buyers.

Amazon’s one-click checkout lets registered users complete a purchase instantly, removing barriers to conversion.

An online grocery store reduced its checkout process from six steps to three. Cart abandonment dropped by 20%, and overall conversion rates rose significantly.

👉 Practical Tip: Display a progress bar to show users how many steps remain, keeping them informed and less likely to abandon the process.

8. Provide Live Chat

Live chat provides instant assistance to shoppers who have questions. It can clarify doubts, recommend products, and even recover abandoned carts.

Sephora uses live chat to answer questions about product shades, ingredients, and availability.

A tech store added live chat to product pages. They found that 35% of visitors using the chat completed purchases, significantly increasing revenue.

👉 Practical Tip: Use AI-powered chatbots to answer common queries when live agents are unavailable. Track chat interactions to identify frequently asked questions.

9. Ads Should Link to Landing Pages

When running ads, ensure they link directly to a relevant landing page instead of your homepage. This keeps the messaging consistent and reduces friction in the buying journey.

A Facebook ad promoting a sneaker sale should direct users to the exact sneaker collection page, not the homepage.

A fashion retailer created dedicated landing pages for each ad campaign. Conversion rates for ad-driven traffic increased by 22% due to focused messaging and product relevance.

👉 Practical Tip: Match the headline and visuals on your landing page to the ad to reduce confusion.

10. Provide Sneak Peeks of Upcoming Promotions

Sharing previews of upcoming sales or product launches builds anticipation and encourages repeat visits.

Nike’s “Coming Soon” page highlights limited-edition sneakers before their official release.

A cosmetics brand created a pre-launch page with email sign-ups for new products. Email registrations grew by 40%, leading to higher sales on launch day.

👉 Practical Tip: Use countdown timers or early-access buttons to increase urgency and engagement.

11. Use the Holidays to Increase Your Conversion Rate

Seasonal promotions drive sales. Holidays like Christmas, Black Friday, Valentine’s Day, and Mother’s Day are perfect opportunities to offer deals, bundles, or gift sets.

Amazon Prime Day and Black Friday sales generate massive spikes in revenue each year.

A small electronics store created holiday bundles for Valentine’s Day and saw a 30% increase in conversions compared to regular months.

👉 Practical Tip: Plan your holiday campaigns in advance and consider limited-time offers to create urgency.

12. Test Your Call-to-Action Copy

The words you use in CTAs can significantly impact conversions. Experiment with different phrases to see what resonates with your audience.

“Buy Now” vs. “Get Yours Today” can produce different click-through rates depending on your audience.

A fashion brand tested multiple CTA buttons on product pages. Switching to more action-oriented language increased clicks by 15% and conversions by 8%.

👉 Practical Tip: A/B test different CTA texts, colors, and placements to find the combination that works best.

13. Use Cart Abandonment Popups

Many shoppers add items to the cart but leave without purchasing. Cart abandonment popups remind them and can recover lost sales.

An eCommerce store may offer a 10% discount popup when someone tries to leave the cart page.

A small online clothing store implemented exit-intent popups offering free shipping. They recovered 12% of abandoned carts, directly boosting revenue.

👉 Practical Tip: Don’t overuse popups; target them to users who show intent to leave.

14. Feature User-Created Content

Showcase photos, videos, or reviews from actual customers. User-generated content builds trust and social proof.

Gymshark features Instagram photos of customers wearing their products on their product pages.

A beauty brand added customer photos to product pages. Conversions for products with user photos increased by 20% compared to products without them.

👉 Practical Tip: Encourage customers to share content by creating hashtags or offering incentives.

15. Encourage Customer Reviews

Reviews influence purchase decisions. Positive reviews increase trust, while honest feedback shows transparency.

Amazon prominently displays ratings and reviews for all products.

A tech store emailed customers post-purchase requesting reviews. Products with five-star reviews experienced 25% higher conversion rates than those with no reviews.

👉 Practical Tip: Make leaving reviews easy and reward customers with discounts or loyalty points.

16. Let Customers Register for Product Notifications

If an item is out of stock, allow visitors to sign up for notifications. This keeps them engaged and increases the chance of future sales.

Zara allows users to sign up for alerts when out-of-stock sizes become available.

A cosmetics store implemented stock notifications, and 40% of registered users returned to complete purchases once the product was back in stock.

👉 Practical Tip: Send notifications promptly and consider combining with a limited-time discount to encourage fast action.

17. Offer Free Samples

Free samples encourage customers to try products, increasing the likelihood of a full purchase later.

Sephora includes sample sizes of products with orders.

A skincare brand included free samples with first orders. Repeat purchase rates increased by 18% because customers could try before committing to full-size products.

👉 Practical Tip: Target high-margin products for sampling and highlight the offer during checkout.

18. Highlight Cost Savings

Clearly show discounts or savings to make offers more attractive.

Display “Was $100, Now $80” prominently on the product page.

An online electronics store emphasized savings on top-selling laptops. Customers were more likely to purchase discounted items, boosting conversions by 10%.

👉 Practical Tip: Combine savings with limited-time messaging to create urgency.

19. Cut Price in a Different Way

Discounts are not the only strategy. Use bundles, “buy one get one free,” or volume discounts to increase average order value.

Amazon often promotes “Buy 2, Get 1 Free” deals.

A stationery store offered bundle deals for notebooks and pens. Average order value increased by 15%, and conversion rates rose as customers perceived higher value.

👉 Practical Tip: Highlight bundles visually on the product page to make them easy to spot.

20. Offer Free Shipping

High shipping costs are a common reason for cart abandonment. Free shipping encourages purchase and increases trust.

Zappos includes shipping in the product price and advertises it as free.

A fashion retailer tested free shipping above $50 orders. Conversion rates increased by 12%, and customers often added more items to reach the threshold.

👉 Practical Tip: Promote free shipping prominently on product pages and during checkout.

21. Offer Great Return Policies

A clear, hassle-free return policy reassures customers and reduces purchase hesitation.

Zappos’ 365-day return policy gives shoppers confidence.

An online electronics retailer simplified its returns process and added a dedicated returns page. Conversions increased by 9% because customers felt safe buying online.

👉 Practical Tip: Highlight your return policy near the “Add to Cart” button to increase trust.

22. Adopt a Cause

Supporting a cause resonates with many buyers, creating emotional connections that encourage purchases.

TOMS Shoes donates a pair for every pair purchased.

A small eco-friendly brand partnered with tree-planting organizations. Sales increased by 8% because buyers valued the social impact.

👉 Practical Tip: Choose a cause aligned with your brand values for authenticity.

23. Communicate How You’re Different

Clearly show why your store is unique. Highlight features like eco-friendly packaging, handmade products, or exclusive items.

Everlane emphasizes “radical transparency” about costs and sourcing.

A jewelry store highlighted handmade craftsmanship and ethical sourcing. Conversions increased by 10% as buyers perceived higher value and trust.

👉 Practical Tip: Include visuals or short videos to showcase unique processes or features.

24. Add Personality with a Story or Anecdote

Telling your brand story helps buyers connect emotionally. Stories about why your business started or your mission make the shopping experience memorable.

Warby Parker shares how they began as a small startup to provide affordable glasses.

A small candle company shared its founder’s story on product pages. Conversions improved by 7% as customers felt connected to the brand.

👉 Practical Tip: Use short, relatable stories rather than long paragraphs. Include photos or behind-the-scenes content.

25. Respond to Customer Concerns

Quick and helpful responses to questions or complaints build trust and can prevent lost sales.

Many eCommerce stores use live chat, email, and social media to respond quickly to inquiries.

A beauty store improved response time on Instagram DMs to under 2 hours. Customer satisfaction and conversion rates increased because buyers felt supported.

👉 Practical Tip: Track common questions and proactively answer them on product pages or FAQs.

FAQs on eCommerce Conversions

What are website conversion rates?

Website conversion rate is the percentage of visitors who complete a desired action, such as making a purchase, signing up for a newsletter, or downloading a guide. For example, if 100 people visit your store and 5 buy a product, your conversion rate is 5%.

Conversion rates show how effectively your website turns visitors into customers. A higher rate means you’re getting more value from the same amount of traffic.

How to calculate your website’s conversion rate?

Calculating conversion rate is simple:

Conversion Rate (%) = (Number of Conversions ÷ Number of Visitors) × 100

Example: If 500 people visit your online store in a week and 25 make a purchase:

Conversion Rate = (25 ÷ 500) × 100 = 5%

Monitoring your conversion rate helps you see which changes, campaigns, or strategies are working to improve sales.

Why do conversion rates matter for ecommerce?

Conversion rates show how well your website turns visitors into paying customers. High traffic doesn’t always mean high revenue. If your site converts poorly, you’re leaving money on the table. By improving your conversion rate, you can increase revenue without increasing marketing spend.

How often should you analyze your conversion rate?

Check your conversion rate regularly, at least monthly. Monitor trends after making changes, like redesigning your checkout, adding filters, or launching a marketing campaign. This helps you see which strategies are effective and identify areas for improvement.

Can small changes really improve conversions?

Yes! Small adjustments like clearer navigation, better product images, optimized CTA buttons, or adding live chat can lead to significant gains. Many stores see double-digit improvements from implementing just a few of the tips above.

Use the Best eCommerce Conversion Strategies

The main goal of any business is conversion. For that, you need to use the best strategies available to you. Otherwise, you will be dead in the water. 

From clear navigation and responsive design to product guides, user-generated content, and live support, every small improvement counts.

Start by picking a few of the tips that fit your store and audience. Test them, measure results, and expand gradually. Over time, these changes will lead to higher sales, happier customers, and a stronger online presence.

Remember, conversion optimization is not a one-time task. Keep analyzing your visitors’ behavior, listen to their concerns, and adjust your store to provide the best shopping experience possible. 

The more you focus on helping your customers, the more they will reward you with purchases.