How AI Improves Marketplace Search Functionality

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Search functionality helps customers quickly find what they’re looking for. When search results are inaccurate, it can lead to frustration and lost sales.

AI makes marketplace search better by organizing product information. This helps search engines provide more accurate and relevant results.

By analyzing customer behavior and product details, AI also makes it easier for shoppers to discover products.

Fortunately, the most popular multivendor plugin, Dokan, has an AI feature. It helps vendors create better product listings, including optimized names and descriptions.

In this article, we are going to talk about the role of AI in marketplace search and also how Dokan’s AI feature helps in that aspect.

Let’s dive in-

The Role of AI in Marketplace Search

In online marketplaces, accurate and discoverable product listings are crucial for both vendors and customers. If product data is incomplete or inaccurate, search results can be irrelevant, leading to frustration and lost sales.

AI plays an essential role in improving search functionality by automatically generating SEO-optimized product titles and descriptions. It makes sure that product data is complete and easily searchable.

Benefits of AI in Marketplace Search:

Improved Product Data Quality: AI helps generate clear and detailed product descriptions, making products easier to find in search results.
Semantic Search: By understanding user intent, AI delivers more relevant search results even when the exact keywords are not used.
Filling Data Gaps: AI fills in missing product details like size, color, and material, improving filtering options and search accuracy.
Content Optimization for SEO: AI creates product descriptions that are optimized with relevant keywords, increasing visibility in the marketplace and external search engines.
Personalized Search Results: AI provides personalized recommendations based on user preferences, improving the customer experience.

By improving how products are listed and ensuring search results are accurate, AI significantly enhances the marketplace search experience for both customers and vendors.

Moreover, generative AI can be applied to both B2C and B2B marketplaces to optimize product listings and improve search functionality.

B2C Marketplaces (e.g., Amazon, Walmart): AI standardizes product descriptions from various vendors, which improves consistency and helps customers find identical products faster.
B2B Marketplaces (e.g., Staples): AI ensures product listings meet platform guidelines, helps vendors cross-sell complementary items, and ensures product data is of high quality.

AI improves marketplace search by improving discoverability, relevance, and user engagement. By optimizing product data, AI helps deliver more accurate search results, which contributes to a better customer experience and higher conversion rates.

Dokan Plugin and Its AI Feature for Improved Search

Dokan is a popular WordPress plugin that helps create multi-vendor marketplaces. It allows businesses to build fully functional online stores where multiple vendors can sell their products.

One of the major challenges in such marketplaces is ensuring that the product listings are consistent, optimized, and easily discoverable by customers. The quality of product data directly impacts how well products appear in search results, which is critical for user experience and sales.

This is an illustration about AI's Limitations

To address this, Dokan 4.0 has introduced a powerful new feature: AI Assist. This feature uses Artificial Intelligence to help vendors automatically generate SEO-optimized product titles, short descriptions, and long descriptions.

By making the product creation process easier and ensuring product data is consistent, AI Assist helps create better product listings that are more appealing and easier to find in search results.

How This AI Feature Improves Marketplace Search:

Optimizing Product Listings: By generating SEO-friendly product names and descriptions, Dokan’s AI Assist helps products rank higher in both internal marketplace searches and external search engines, increasing their discoverability.
Better Data Quality: With AI-generated content, vendors ensure that their listings are complete and follow best practices for SEO. It eliminates inconsistencies and errors that could negatively affect search results.
Improved Product Categorization: The AI can help vendors add relevant attributes like size, color, and material, ensuring products are correctly categorized. This improves the filtering options in marketplace search and makes it easier for customers to find what they need.
Faster Product Listing Creation: By automating the creation of optimized content, vendors save time and can add more products. It improves the marketplace catalog and makes search results more accurate.

With the AI Assist feature in Dokan 4.0, vendors can improve the quality of their product data without manual input. It improves the marketplace search functionality and makes the shopping experience more seamless for customers.

Dokan Plugin AI Feature Overview

This feature uses Artificial Intelligence to automatically generate SEO-friendly product names, short descriptions, and long descriptions directly within the product creation page.

How it Works: Vendors can use the AI Assist feature when adding or editing products. Simply enter basic product details, and AI will generate optimized titles and descriptions, helping vendors save time and ensure their listings are complete and accurate.
Setup: To activate the feature, marketplace admins need to go to Dokan > Settings > AI Assist, connect to an AI engine like OpenAI or Gemini, and input the necessary API keys. Once connected, vendors can start using AI to improve their product listings immediately.

Vendors can click on the AI Assist button to generate the Product Title, Long Description and Short Description just like the image below-

This is a screenshot of Ai generated content

Read the full documentation on how the AI Assistant of the Dokan Plugin works.

The AI Assist feature is available in the free version of Dokan, making it accessible to all vendors and enhancing product listings. It improves the overall search functionality of the marketplace.

Benefits of Dokan’s AI Feature for Marketplace Search Functionality:

SEO-Optimized Content: AI-generated titles and descriptions improve product visibility in search engines.
Better Data Quality: Consistent, high-quality listings reduce errors and improve search relevance.
Improved Categorization: AI ensures products are tagged with the correct attributes (size, color, etc.), which enhances filtering in search results.
Time Savings: Automated content creation speeds up product listing, which allows vendors to add more products quickly.
Better User Experience: More accurate and relevant search results lead to a smoother shopping experience, which improves customer satisfaction and conversion rates.

Check Out Dokan and Its New AI Feature

Use AI to Transform Marketplace Search and Drive Success

Frankly, a search functionality is a must-have for any marketplace or an eCommerce store. Otherwise, customers will be running blind when they land on your website.

Moreover, an efficient search experience can direct customers to what they’re looking for. And AI helps in that. It improves the search functionality by enhancing product data, boosting SEO, and delivering more relevant results.

Dokan’s AI Assistant feature makes it easy for vendors to create optimized product titles and descriptions, saving time and boosting product visibility.

With this feature, marketplaces can improve search accuracy, enhance the customer experience, and increase sales.