How to Create a Pet Supplies Marketplace with Dokan – 6 Easy Steps

People who have pets are very passionate about them. The pets are treated as children, and people with pets are called “Pet Parents”. And just like a child, they take care of the pets using clothes, toys, food, accessories, etc. So, it is no surprise that the pet supplies marketplace is booming.

New brands launch every month. Pet parents keep spending, even when budgets feel tight. That’s exactly why so many founders are now searching for how to create a Pet Supplies Marketplace that brings food, toys, grooming, and health products under one roof.

A pet supplies marketplace connects multiple sellers, gives buyers more choice, and builds trust through variety and convenience. Pet owners want everything in one place. They compare brands, read reviews, and reorder fast.

If you are planning to build a scalable marketplace, this niche offers strong demand and long-term growth.

In this guide, we will break down the process step by step. You will see what works, what to avoid, and how to approach the market with confidence.

We will also show how you can build and scale your pet supplies marketplace using the Dokan multivendor marketplace plugin, without starting from scratch or overcomplicating the setup.

Is it a Good Time to Start a Pet Supplies Marketplace?

Yes. And the data backs it up.

The global pet care market is growing fast. It is expected to cross $350 billion by 2030, driven by rising pet ownership and higher spending per pet. In the US alone, pet owners spent over $147 billion in 2023, and online purchases took a large share of that spend. This is not a short-term trend. It has been growing steadily for years.

Buying behavior has also changed. More than 60% of pet owners now buy pet products online, especially food, treats, supplements, and grooming items. Convenience matters. Variety matters. Trust matters. Marketplaces deliver all three in one place.

Seller demand is another strong signal. Thousands of small and mid-sized pet brands struggle on large platforms where competition is brutal and fees keep rising. A niche pet supplies marketplace gives them visibility, context, and a targeted audience.

For you, that means faster catalog growth without owning inventory.

Then there is technology. Marketplace tools are more accessible than ever. You no longer need a large engineering team or a long build cycle. Many founders now launch in weeks, test demand early, and scale based on real traction.

If you are looking for a niche with proven demand, repeat purchases, and loyal customers, pet supplies check every box. The market is active. The buyers are ready. The opportunity is still wide open.

Steps to Build a Pet Supplies Marketplace

You can easily build a marketplace with all the features and functions using the Dokan multivendor plugin. We will tell you how. But before, lets talk a little bit about Dokan plugin.

Dokan multivendor marketplace plugin is a popular WordPress plugin for creating marketplaces.

The plugin currently has more than 40000+ active installations on WordPress.org. With its 40+ modules and numerous features, Dokan currently holds the“number 1” position amongst the multivendor marketplace plugins.

WooCommerce powers the plugin, so it supports all the WooCommerce features and WooCommerce themes. You need to do very little in terms of customization.

Now, let’s see the steps of how to build a pet supplies marketplace using the Dokan multivendor marketplace plugin.

Step 1: Activate Dokan to Create Your Multivendor Marketplace

After configuring WooCommerce, you need to install Dokan to create a multivendor marketplace for your products.

Installing Dokan multivendor is as simple as installing any other WordPress plugin.

You can install the plugin from the WordPress dashboard by,

• Navigating to Admin Dashboard -> Plugin-> Add New-> Click the search
• Type Dokan -> Install -> Activate.

Dokan Multivendor will also provide a setup wizard that will help you easily set up your marketplace. Configuring Dokan is very easy by using its own Wizard.

If you are still confused, go through the video tutorial on Dokan installation.

Step 2: Install a Dokan Compatible Theme

After installing the Dokan multivendor plugin, you need to install a Dokan-compatible theme. Any theme that is compatible with WooCommerce is also compatible with Dokan multivendor.

You can find the themes in WP-Admin-> Appearance-> Themes. But make sure the theme is Dokan compatible.

If you choose any other theme, then you will need to customize the theme to make it compatible with your marketplace.

Step 3: Configure Dokan General Settings

After installing and activating the Dokan multivendor plugin, you now need to configure all the basic settings. You will find all the settings options at WP-Admin–> Dokan–> Settings.

From here you can:

• Set up your store terms and conditions
• Create store category (so that vendors can add different categories for their stores )
• Enable payment gateways (more on this in the next part)
• Configure withdrawal methods (more on this in the next part)
• Allow vendors to upload new products
• Create new tags
• Set new product status
• Configure selling options
• Set privacy policy

You can select the pages for the vendor dashboard, order page, store listing, and terms and conditions page from the Page Settings option.

Don’t forget to click the Save Changes button after configuring all the settings. Otherwise, you will lose all your settings.

Also, you need to configure your permalink settings as well. Otherwise, you may get a 404 error on certain pages. Go to WP Admin -> Settings -> Permalinks -> Permalink Settings ->Product Permalinks. Select the check box “Custom Base” for product permalinks and write “/product” on the box.

You have to set your commission rate as well. Go to WP Admin Dashboard -> Dokan -> Settings -> Selling Options -> Admin Commission.

You’ll find different options to insert the percentage or fixed amount. Dokan supports various types of vendor commissions.

Enable Payment Gateways

The Dokan multivendor plugin supports all WooCommerce-compatible payment gateways. So, you will get a wide range of choices to make the transaction process easier on your marketplace.

With the free version, you can use non-adaptive payment gateways like check payments, bank account transfers, cash on delivery, etc. You can install the WooPayments plugin to get support for credit cards, debit cards, and other payment methods.

However, if you want your marketplace to support adaptive payment solutions like Stripe Connect, you need to install the Dokan Pro version.

Enable Withdraw Methods for Vendors

Another vital part of running an online marketplace is to ensure a smooth withdrawal system. The Dokan multivendor plugin helps you take care of this section as well.

Go to WP Admin -> Dokan -> Settings -> Withdraw Options. Here you’ll find options to customize the withdrawal method and set the minimum balance a vendor needs to make a withdrawal limit.

You will get more withdrawal options with the Dokan Pro version.

Step 4: Upload Products and Setup Admin Shop If You Want

This is an optional step. If you want to earn some extra money, you can create your store on your marketplace. All you need to do is enable yourself to sell.

Go to Dokan-> Vendors. There you need to enable selling by toggling the button. You can upload your products by navigating to WordPress Backend -> Products -> Add New.

And to upload products from the front end navigate to, WordPress Dashboard -> Vendor Dashboard -> Products-> Add New. Your registered vendors will upload products this way.

Vendors can add functionalities like shipping, taxes, and product attributes from the product creation form.

Step 5: Allow Vendors to Sign up to Your Marketplace

Now that you have added all the functionalities to your marketplace, you can invite vendors to sign up for your marketplace.

Dokan Multivendor has a default registration form that will help vendors to sign up to your marketplace.

Or you can create customized registration forms with the necessary fields, especially for your marketplace.

For vendors to start selling, you need to enable selling status from Dokan-> Vendors.

Also, if you want the vendors to upload their products, then you need to change the product status from Dokan->Settings-> Selling options. You need to enable the New Vendors Product Upload

Vendors can upload their products from the front end as we’ve shown above for the admin shop.

You Are Ready to Sell!

Step 6: Launch Your Marketplace

A strategic launch ensures a strong start. Steps include:

• Beta Launch: Test with a small group of vendors and buyers to iron out issues.
• Launch Campaigns: Use platforms like Google Ads and Facebook to promote the launch.
• Content Marketing: Publish blog posts, videos, and case studies to highlight vendor success stories.

Bonus: Add Advanced Features to Your Marketplace

You have given the basic shape of your marketplace and if you want you can start selling. But to truly provide the marketplace experience to your customers and vendors, you need some advanced features.

Also, as you are trying to create a pet supplies marketplace, you need the features to compete with them as well.

Here is the list of advanced features to improve your marketplace experience-

1. Product Variations

This module allows vendors to create multiple variations of a single product, such as different sizes, colors, or materials.

Customers can select the exact combination they need, enhancing their shopping experience.

Key Features:

• Enable vendors to create unlimited variations for a product.
• Set individual prices, stock levels, and images for each variation.
• Simplify navigation with drop-down menus for variations.

Key Features:

• Add text fields, checkboxes, or dropdown menus for customization.
• Charge extra for add-ons and manage pricing seamlessly.
• Enhance customer satisfaction by meeting unique requirements.

2. Product Q&A

This module allows customers to ask questions about products and receive answers from vendors or other buyers. This helps customers make their decisions quickly and increase conversion rate.

Key Features:

• Real-time question and answer functionality.
• Notifications for vendors when new questions are posted.
• Display helpful answers publicly to assist other potential buyers.

3. Vendor Reviews

The Vendor Reviews module enables customers to share their experiences, rate vendors, and provide feedback.

This helps build trust and encourages vendors to maintain quality.

Key Features:

• Collect star ratings and detailed reviews for vendors.
• Highlight top-rated vendors to improve marketplace credibility.
• Allow vendors to respond to reviews, creating an interactive feedback loop.

4. Subscription

The Product Subscription Module allows vendors to sell products on a recurring basis, making it easy to offer weekly, monthly, or yearly subscriptions. It helps create predictable revenue while giving customers a convenient way to receive products automatically.

Key Features:

• Support for recurring billing with flexible subscription intervals.
• Ability to sell physical or digital products as subscriptions.
• Automated renewals with recurring order generation.
• Customer-friendly subscription management, including pause, resume, or cancel options.
• Seamless integration with existing product and order workflows.

5. Live Chat

The Dokan Live Chat module enables real-time communication between vendors and customers, ensuring quick query resolution and enhancing customer satisfaction.’

Key Features:

• Instant messaging system for vendors and customers.
• Notifications for new messages to prevent delays.
• Seamless integration with other communication tools.

6. Vendor Analytics

The Vendor Analytics module provides vendors with detailed insights into their store performance, helping them identify trends and optimize their sales strategies.

Key Features:

• Real-time sales reports and performance metrics.
• Insights into customer behavior and top-performing products.
• Downloadable analytics reports for offline review.

7. Dokan Mobile App

The Dokan Mobile App offers a native mobile experience for both vendors and customers, enabling smooth management and shopping on the go.

Key Features:

• Vendors can manage their stores, orders, and earnings from the app.
• Customers can browse and purchase products effortlessly.
• Push notifications for real-time updates and offers.

8. Ajax Live Search

Ajax Live Search module improves the search functionality by provides instant results. It improves product discovery and reduces search times.

Key Features:

• Real-time search suggestions.
• Filter results by categories, tags, or attributes.
• Seamless integration with the marketplace’s product database.

9. Vendor Vacation Module

With this module, vendors can temporarily pause their stores without affecting their marketplace presence. It ensures transparency by informing customers about vendor unavailability.

Key Features:

• Vendors can set vacation dates and disable orders during their absence.
• A vacation notice is displayed on the vendor’s store page.
• Automatic reactivation of the store when the vacation ends.

10. Single Product Multivendor Module

This module enables multiple vendors to sell the same product, creating a competitive marketplace. It enhances product availability and gives customers multiple buying options.

Key Features:

• Vendors can list the same product with their own pricing and stock.
• Customers can compare prices and choose their preferred vendor.
• Marketplace owners can earn commissions from multiple vendors for the same product.

11. Vendor Verification Module

This module enhances trust in your marketplace by allowing vendors to verify their identity. It ensures customers shop from credible and verified sellers.

Key Features:

• Vendors can verify using documents, social media, or phone verification.
• Verified badges appear on vendor profiles for increased credibility.
• Marketplace owners can review and approve verifications manually.

12. Seller Badge Module

This module rewards vendors with badges based on their performance, helping customers identify top-rated sellers. It encourages quality service and boosts marketplace engagement.

Key Features:

• Assign badges based on criteria like sales, reviews, or response time.
• Badges are displayed on vendor store pages and product listings.
• Motivates sellers to improve performance and maintain quality service.

Start Your Pet Supplies Marketplace Today!

Building a pet supplies marketplace is no longer a complex or resource-heavy project. With pet ownership rising and online shopping becoming the go-to choice for pet parents, now is a practical time to turn this idea into a real business.

Dokan gives you the flexibility to build a multi-vendor marketplace where artists can sell, manage, and grow independently, while you stay in control of commissions, quality, and scaling.

By choosing the right pet niche, setting clear guidelines for sellers, and focusing on a smooth buying experience, you can build a pet supplies marketplace that attracts both trusted vendors and loyal customers. With Dokan handling the core marketplace functionality, you can focus on growing your platform and building a reliable ecosystem for pet products.